Showing papers on "Value proposition published in 2020"

Designing business models in circular economy: A systematic literature review and research agenda

Abstract: The concept of circular economy is increasingly receiving attention in different domains, including strategic management, operations management, and technology management. It requires companies to design their business model (i.e., the value network, the relationships with the supply chain partners, and the value propositions towards customers) around a new concept of sustainable development that reduces consumption of natural resources and preserves the environment. However, extant research falls short in terms of explaining how companies design their business model according to the circular economy principles. Starting from this premise, the present paper provides a systematic review of the literature on the design of business models in the context of circular economy, aiming to offer an overview of the state of research and outline a promising research agenda.

The digital transformation of the healthcare industry: exploring the rise of emerging platform ecosystems and their influence on the role of patients

Abstract: While traditional organizations create value within the boundaries of their firm or supply chain, digital platforms leverage and orchestrate a platform-mediated ecosystem to create and co-create value with a much wider array of partners and actors. Although the change to two-sided markets and their generalization to platform ecosystems have been adopted among various industries, both academic research and industry adoption have lagged behind in the healthcare industry. To the best of our knowledge current Information Systems research has not yet incorporated an interorganizational perspective of the digital transformation of healthcare. This neglects a wide range of emerging changes, including changing segmentation of industry market participants, changing patient segments, changing patient roles as decision makers, and their interaction in patient care. This study therefore investigates the digital transformation of the healthcare industry by analyzing 1830 healthcare organizations found on Crunchbase. We derived a generic value ecosystem of the digital healthcare industry and validated our findings with industry experts from the traditional and the start-up healthcare domains. The results indicate 8 new roles within healthcare, namely: information platforms, data collection technology, market intermediaries, services for remote and on-demand healthcare, augmented and virtual reality provider, blockchain-based PHR, cloud service provider, and intelligent data analysis for healthcare provider. Our results further illustrate how these roles transform value proposition, value capture, and value delivery in the healthcare industry. We discuss competition between new entrants and incumbents and elaborate how digital health innovations contribute to the changing role of patients.

Collaborative Public Management: Coordinated Value Propositions among Public Service Organisations

Abstract: Drawing from collaborative public management, this article seeks to contribute topublic service logic by focusing on what precedes the public service user’s realizationof value: the value propositi ...

Artificial Intelligence and Health Technology Assessment: Anticipating a New Level of Complexity.

Abstract: Artificial intelligence (AI) is seen as a strategic lever to improve access, quality, and efficiency of care and services and to build learning and value-based health systems. Many studies have examined the technical performance of AI within an experimental context. These studies provide limited insights into the issues that its use in a real-world context of care and services raises. To help decision makers address these issues in a systemic and holistic manner, this viewpoint paper relies on the health technology assessment core model to contrast the expectations of the health sector toward the use of AI with the risks that should be mitigated for its responsible deployment. The analysis adopts the perspective of payers (ie, health system organizations and agencies) because of their central role in regulating, financing, and reimbursing novel technologies. This paper suggests that AI-based systems should be seen as a health system transformation lever, rather than a discrete set of technological devices. Their use could bring significant changes and impacts at several levels: technological, clinical, human and cognitive (patient and clinician), professional and organizational, economic, legal, and ethical. The assessment of AI's value proposition should thus go beyond technical performance and cost logic by performing a holistic analysis of its value in a real-world context of care and services. To guide AI development, generate knowledge, and draw lessons that can be translated into action, the right political, regulatory, organizational, clinical, and technological conditions for innovation should be created as a first step.

Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Abstract: Co-creation of value has become a major trend in the media industry. News media organisations are one of the sectors that are significantly influenced by user participation via blogs, citizen journ...

Food Supply Chain and Business Model Innovation.

Abstract: This paper investigates the contribution of business model innovations in the advancement of novel food supply chains. Through a systematic literature review, the notable business model innovations in the food industry are identified, surveyed, and evaluated. Findings reveal that the innovations in value proposition, value creation processes, and value delivery processes of business models are the successful strategies proposed in food industry. It is further disclosed that rural female entrepreneurs, social movements, and also urban conditions are the most important driving forces causing farmers to reconsider their business models. In addition, the new technologies and environmental factors are the secondary contributors in business model innovation for the food processors. It is concluded that digitalization has disruptively changed the food distributor models. E-commerce models and Internet-of-Things are reported as the essential factors causing retailers to innovate their business models. Furthermore, consumption demand and product quality are two main factors affecting the business models of all the firms operating in the food supply chain regardless of their positions in the chain. The findings of the current study provide an insight into the food industry to design a sustainable business model to bridge the gap between food supply and food demand.

Waste to energy and circular economy: the case of anaerobic digestion

Abstract: Purpose: This paper highlights how biological waste materials can be used for generating the much needed energy and obtaining nutrient-rich compost for agriculture through anaerobic digestion (AD) The paper further highlights the importance of small and medium enterprises (SMEs) in using AD for converting waste to energy (WTE), leading to many environmental benefits as well as clean energy generation It would help to reduce pollution, water acidification and carbon emissions that eventually lead to climate change Design/methodology/approach: The researchers undertook an in-depth study to highlight the role played by an SME in converting WTE and helping towards achieving circularity An exploratory case-based approach was used to understand value leakage for an AD plant operating on WTE principles in the UK The plant is still currently active, and it is located in the Midlands, England Fifteen semi-structured interviews were undertaken with different stakeholders Findings: This paper reveals the importance of WTE and the significant role played by AD in converting food waste into useful matter It reports further into the value leakage issue faced in the AD plants It demonstrates the importance of technological innovation in SME to capture value leakages in a circular model Most importantly, it demonstrates how SMEs gain competitive advantage and generate value proposition, while they aim for zero waste to landfill objective Research limitations/implications: The research involves a case study based on an SME, operating on a circular business model It will be worth investigating how other businesses could gain competitive advantage For SMEs interested in AD for WTE, this paper introduces further technological innovation to the AD process to leverage further potential for reuse of waste liquid Any SMEs entering WTE market ought to take into consideration such design implications Practical implications: The paper reveals how the use of waste by SMEs would lead to many environmental benefits as well as clean energy generation It would help to reduce pollution, water acidification and carbon emissions that eventually lead to climate change It is useful for addressing the needs of waste food producers and is a cheap raw material for generating energy The benefits to the public are that it reduces the need for landfill and increases recycling Social implications: The WTE is an effective way of making use of last-stage waste Originality/value: Despite SMEs being the powerhouse of the European economies, there is limited research investigating how circular economy (CE) could unlock their potential Moreover, development of AD in the UK has lagged behind other EU countries We highlight value leakages and argue how technological innovation should be used to close the value chain loop in the WTE production process This paper, therefore, demonstrates the important role of an AD process, which involves decomposition of biodegradable materials It shows that AD is an economically viable and environmentally friendly process of obtaining clean energy at low cost

Sustainable Banking; Evaluation of the European Business Models

Abstract: Sustainability has become one of the challenges of today’s banks. Since sustainable business models are responsible for the environment and society along with generating economic benefits, they are an attractive approach to sustainability. Sustainable business models also offer banks competitive advantages such as increasing brand reputation and cost reduction. However, no framework is presented to evaluate the sustainability of banking business models. To bridge this theoretical gap, the current study using A Delphi-Analytic Hierarchy Process method, firstly, developed a sustainable business model to evaluate the sustainability of the business model of banks. In the second step, the sustainability performance of sixteen banks from eight European countries including Norway, The UK, Poland, Hungary, Germany, France, Spain, and Italy, assessed. The proposed business model components of this study were ranked in terms of their impact on achieving sustainability goals. Consequently, the proposed model components of this study, based on their impact on sustainability, are respectively value proposition, core competencies, financial aspects, business processes, target customers, resources, technology, customer interface, and partner network. The results of the comparison of the banks studied by each country disclosed that the sustainability of the Norwegian and German banks’ business models is higher than in other counties. The studied banks of Hungary and Spain came in second, the banks of The UK, Poland, and France ranked third, and finally, the Italian banks ranked fourth in the sustainability of their business models.

Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence

Abstract: This paper is composed of scholarly essays that explore the problematic nature of marketing’s influence within the academy and organizations, potential explanations and causes, and how conceptual and theoretical research can address and move our discipline forward. Each section represents material and research developed through interactive sessions from Academy of Marketing Science conferences. Topics include the history of the marketing discipline, its innovation and loss of domain expertise; important internal and external environmental concepts that have impeded relevance and theoretical impact; foundational elements of how the discipline frames problems, provides methodological-based solutions, and influences the very subjects of our research in such a way as to lesson our contribution to scholarship and practice; and finally the discipline’s inability to understand the intangible nature of marketing activities and outcomes, as well as marketers’ struggle to articulate relevance in a way that is easily understood in the language of finance. Through this critical self-examination of the field of marketing a central premise emerged—a discipline-wide drift and myopic approach to rigor and relevance.

Exploring interpretations of blockchain’s value in healthcare: A multi-stakeholder approach

Abstract: Drawing broadly from the technology frame (Davidson, 2002) and organizing vision perspectives (Swanson and Ramiller, 1997) which consider the business value of information technology as resulting from actors' efforts to make sense of new technology, the study applies Ojala's (2016) business model framework to examine how different sets of actors understand the value of blockchain within the healthcare sector,To include the perspective of different sets of actors, the research combines a systematic literature review to capture academic research, semi-structured interviews with blockchain experts, with an analysis of blockchain healthcare vendors,The study finds a high degree of congruence between the perspective of different actors, with key sources of blockchain value concentrated around value proposition, particularly enhancing privacy and security; value capture, specifically cost savings, and value network, mostly enhancing data accessibility and reducing intermediation Value delivery is the least emphasized value creation mechanism and concerns primarily improvements in supply chain transparency Minor variations between actors' interpretations of value exist, mostly around the contribution of blockchain to support the value proposition and include the provision of social value, the creation of trust, supporting automation and improving employment,Recognizing that the value of new technology is as much the result of actors' interpretations, as the objective outcome of its deployment, this study takes a multi-stakeholder perspective to examine blockchain's business value and highlights new aspects of value associated with blockchain deployments The findings include a value outcome framework that allows systematic comparisons between blockchain implementations across contexts

Fostering product innovations in software startups through freelancer supported requirement engineering

Abstract: This research paper explores the involvement of freelancers in requirement engineering activities to continuously innovating the value propositions and utilizing their expertise in various requirement engineering tasks. This paper reports the case study conducted with the startups that involve freelancers for the requirement engineering activities. The findings are then compared with the literature to explore the freelancer supported requirement engineering domain. Results indicate that the freelancers could help innovate value proposition by providing different perspectives of the global segments and also expertise in executing requirement engineering activities. The freelancers have varying levels of involvement in requirement engineering activities depending on on startup contexts and is highly challenged by various inhibitors. The inhibitors include difficulty to select freelancers optimally, ensuring their long term association for continuous rework arising because of continuous learnings in the market, building trust, mechanism to integrate their perspective, establishing communication, negotiations and strategic pricings. However, there is a need to optimally establish the freelancer involvement from beginning of the startup life cycle with a promise for long term benefits in exchange for their trustworthy and accurate perspectives, which is harder to get by involving crowds of customers due to resource limitations. Further research is required to investigate how freelancers could represent the samples of globally distributed customer segments as input source of information on one side and on another side become startup team representatives to establish direct interactions with global customer segments.

A conceptual digital business model for construction logistics consultants, featuring a sociomaterial blockchain solution for integrated economic, material and information flows

Abstract: In this paper, a new digital business model for independent construction logistics consultants, which features the conceptualization of a sociomaterial blockchain solution for integrated information, material and economic flows, is proposed.Theoretically, we offer an understanding of the economic flow, stress the optimization of construction logistics through flow integration, analyse current approaches to understanding blockchain, adopt sociomateriality to envision a suitable blockchain solution, and consider the way blockchain can constitute part of the value proposition of a related digital business model. Methodologically, we systematically reviewed the literature on blockchain-related construction research, and conducted empirical studies on independent logistics consultants in the Swedish context for more than a year. On the one hand, the literature review reveals that core blockchain properties can generate value for construction logistics (e.g. shared ledger structure and reduction of accounting rework) – however, apart from visions and prototypes, there currently exist no use cases, and potential implementational constraints and security issues are limitedly considered. One the other hand, the empirical findings show that independent construction logistics consultants in the sociomaterial Swedish context are suitable candidates for the proposed digital business model. By combining the literature and empirical insights, a permissioned private proof-of-authority blockchain solution integrating the supply chain flows in a generic sociomaterial setting is conceptualized. This solution is then embedded in the value proposition of a digital business model for an independent construction logistics consultant. The proposition includes, among others, improved process management and increased productivity, while the consultants’ competitive advantage through innovation is facilitated. Other business model segments, like key resources, are also updated via the blockchain solution, while some, like channels, are not significantly affected. To not hinder the realization of this digital business model, issues like the lack of blockchain awareness, and the existing power balances within sociomaterial constellations, have to be addressed.