Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
Papers published on a yearly basis
Papers
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01 Jan 2012TL;DR: Results show that many value propositions of software as a service are realized on an organizational level, while the most success factors to “run” the service can be found in the system quality category.
Abstract: The contribution of the paper is twofold. First, an overview is given, which success factors and value propositions have been investigated in recent research in the context of software as a service. Subsequently an indicator of each factor’s relevance is provided by counting the number of mentions in the IS literature. Second, it offers a categorization scheme of the extracted factors according to Delone and McLean’s IS success categories. To identify the relevant factors a literature review is conducted including high-ranked journal articles and conference proceedings, which are then complemented by referred books. Performance is found to be the most important success factor, while cost saving is the major value driver of software as a service. Additionally, the results show that many value propositions of software as a service are realized on an organizational level, while the most success factors to “run” the service can be found in the system quality category.
31 citations
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30 Jan 2015TL;DR: In this paper, a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance is developed.
Abstract: Purpose: The purpose of the paper is to develop a business model framework for NFC based mobile payment solutions consisting of four mutually interdepended components: the value service, value network, value architecture, and value finance. Design: Using a comparative case study method, the paper investigates Google Wallet and ISIS Mobile Wallet and their underlying business models. Findings: Google Wallet and ISIS Mobile Wallet are focusing on providing an enhanced customer experience with their mobile wallet through a multifaceted value proposition. The delivery of its offering requires cooperation from multiple stakeholders and the creation of an ecosystem. Furthermore, they focus on the scalability of their value propositions. Originality / value: The paper offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches.
31 citations
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TL;DR: In this article, the authors present an approach for evaluating business models within a regulatory context and avoid committing to specific technical solutions but instead embark on a parameter exploration through simple yet insightful agent-based models.
31 citations
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TL;DR: The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’'s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises.
Abstract: Social commerce is a popular topic issue in the academic field Prior research mostly focused on the effectiveness of social commerce on consumers However, the effect of social commerce on electronic commerce enterprises has rarely been involved By combining social network theories, information theories, and the value theory of electronic commerce, with information quality and credibility as the path, this study investigates how inter-user relationship on a social commerce platform affect user’s perceptions of the value proposition of electronic commerce enterprises The results show that the instrumental inter-user relationships can significantly improve a consumer’s perceptions of a product’s quality and information, and then improve the perception of efficiency value proposition and novelty value proposition of electronic commerce enterprises The expressive relationships between users can effectively improve the expression of consumer awareness of product credibility, and thus enhance the consumer’s perception of the value proposition of electronic commerce enterprises
31 citations
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TL;DR: In this article, the authors examine the banking industry's expanding use of loyalty marketing programs to build profitable relationships with customers and find that banks' relationship-building strategies fall into two categories: full-blown multi-product loyalty programs and narrower programs that expand customer rewards in one or two key product areas.
Abstract: Purpose – This paper aims to examine the banking industry's expanding use of loyalty marketing programs to build profitable relationships with customers. Banks' relationship‐building strategies fall into two categories: full‐blown multi‐product loyalty programs and narrower programs that expand customer rewards in one or two key product areas.Design/methodology/approach – Innovative loyalty programs launched by various banks are used as examples to show how individual banks are customizing their relationship‐building strategies within the two broad categories. Those categories are broad multi‐product loyalty programs and narrower initiatives focused on key products.Findings – The authors believe their deeper look into relationship banking reveals that, far from a magic bullet approach, banks are customizing their relationship‐building strategies to create value propositions as unique as the institutions and customers they serve. When banks use loyalty programs to engender trust and build confidence in the...
31 citations