Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Value, knowledge, and the human equation:

Abstract: As implied through the issues presented herein, firms must carefully align the value proposition of the IT function with that of the organization. We suggest that firms will increasingly migrate towards strategies and modes of operation that support the cus-tomization of products and services on a mass scale. A key ingredient in accomplish-ing this objective is the creation of an IT function that can deliver systems and technologies that are customized yet modular. Delivery of such systems depends largely on the adoption of processes and development of personnel who can rapidly adapt and configure IT to changes in business conditions. Failure to deliver these systems can result in unrealized corporate objectives and, in some cases, strategic drift.

Value-Based Software Engineering: Reinventing "Earned Value" Monitoring and Control

Abstract: The Value-Based Software Engineering (VBSE) agenda described in the preceding article has the objectives of integrating value considerations into current and emerging software engineering principles and practices, and of developing an overall framework in which they compatibly reinforce each other. In this paper, we provide a case study illustrating some of the key VBSE practices, and focusing on a particular anomaly in the monitoring and control area: the “Earned Value Management System”. This is a most useful technique for monitoring and controlling the cost, schedule, and progress of a complex project. But it has absolutely nothing to say about the stakeholder value of the system being developed. The paper introduces an example order-processing software project, and shows how the use of Benefits Realization Analysis, stakeholder value proposition elicitation and reconciliation, and business case analysis provides a framework for stakeholder-earned-value monitoring and control.

Dubai's brand assessment success and failure in brand management – Part 1

Abstract: The purpose of this article is to analyze Dubai's branding management at a macro level. This article aims to brand Dubai as a destination with certain demographic groups. Dubai decision makers establish the city in the upper echelon of international markets including tourism, real estate, business hospitality and learning centers. This study reveals that instead of replicating what other competitive destinations have already achieved, Dubai offers innovative products and services to investors and tourists alike: the indoor ‘skiing in the desert’ facility, the luxury ‘seven star’ hotel on the Dubai coastline, the world's largest man-made island and the world's tallest building are only a few examples of what the city has to offer. Dubai has pursued a well-defined and unique brand identity through a clear strategy including unique value proposition, attraction and brand promise. Developing Dubai's brand image is a key factor in distinguishing it in the highly competitive global environment. Dubai's strategic branding approach provides a rare case that demonstrates the importance of the brand identity and equity on the global stage. Dubai earned itself a track record for making every project a success, regardless of its ambitious conception. Dubai's 13 per cent GDP growth every year since 2000, which is higher than the GDPs of both India and China, proves the realization of the city's successful branding process. This market analysis sheds light on Dubai's competency: brand development that has led to its admired position in the world.

Regulatory Considerations Associated with the Expanded Adoption of Distributed Solar

Abstract: Increased adoption of distributed PV, and other forms of distributed generation, have the potential to affect utility-customer interactions, system costs recovery, and utility revenue streams. If a greater number of electricity customers choose to self-generate, demand for system power will decrease and utility fixed costs will have to be recovered over fewer kilowatt hours of sales. As such, regulators will need to determine the value and cost of additional distributed PV and determine the appropriate allocation of the costs and benefits among consumers. The potential for new business models to emerge also has implications for regulation and rate structures that ensure equitable solutions for all electricity grid users. This report examines regulatory tools and rate designs for addressing emerging issues with the expanded adoption of distributed PV and evaluates the potential effectiveness and viability of these options going forward. It offers the groundwork needed in order for regulators to explore mechanisms and ensure that utilities can collect sufficient revenues to provide reliable electric service, cover fixed costs, and balance cost equity among ratepayers -- while creating a value proposition for customers to adopt distributed PV.

Supply Chain Strategy in Nascent Markets: The Role of Supply Chain Development in the Commercialization Process

Abstract: Research on supply chain strategy has emphasized the importance of ensuring the supply chain for a product is appropriately aligned with the characteristics of that product and the market for which it is intended. The current study synthesizes theory from supply chain management, entrepreneurship, and marketing, and examines the results from a case study of multiple supply chains that were formed to launch products based on disruptive innovations to propose new theoretical perspectives on the development of supply chain strategy in this unique market context. The results suggest that legitimacy and value proposition definition and refinement are the initial primary drivers of supply chain strategy and the specific means by which the initial supply chain is formed and structured to achieve successful commercialization. These findings advance theory in both supply chain management and entrepreneurship as well as provide insight to firms seeking to commercialize potentially disruptive innovations.