Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
Papers published on a yearly basis
Papers
More filters
TL;DR: In this paper, a systematic review of the literature with empirical research comprised of six interviews with specialists in sustainability, business model innovation, and the fashion industry, along with eight case studies on innovative fashion startups we define as ‘born sustainable.
308 citations
TL;DR: In this paper, the authors present a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics, and link strategy to the commercialization environment -the microeconomic and strategic conditions facing a firm translating an "idea" into a value proposition for customers.
Abstract: This paper presents a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We link strategy to the commercialization environment - the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with incumbents and reinforce existing market power. Our analysis suggests that competitive interaction between start-up innovators and established firms depends on the presence or absence of a "market for ideas." By focusing on the operating requirements, efficiency, and institutions associated with markets for ideas, this framework holds several implications for the management of high-technology entrepreneurial firms.
308 citations
TL;DR: This article devises an S-D orientation, specified as a portfolio of six strategic capabilities, namely individuated, relational, ethical, empowered, developmental, and concerted interaction capability, which constitute a cocreation capability.
Abstract: Service-dominant (S-D) logic can function as a strategic business logic that portrays creating superior value in conjunction with—rather than for—customers as a source of competitive advantage for ...
306 citations
TL;DR: In this paper, the focus is shifted from the company's service processes involving the customer, to the customer's multi-contextual value formation, involving the company, and it is proposed that value is not always an active process of creation; instead, value is embedded and formed in the highly dynamic and multiscale reality and life of the customer.
Abstract: Purpose – The purpose of this paper is to extend current discussions of value creation and propose a customer dominant value perspective. The point of origin in a customer‐dominant marketing logic (C‐D logic) is the customer, rather than the service provider, interaction or the system. The focus is shifted from the company's service processes involving the customer, to the customer's multi‐contextual value formation, involving the company.Design/methodology/approach – Value formation is contrasted to earlier views on the company's role in value creation in a conceptual analysis focusing on five central aspects. Implications of the proposed characteristics of value formation compared to earlier approaches are put forward.Findings – The paper highlights earlier hidden aspects on the role of a service for the customer. It is proposed that value is not always an active process of creation; instead, value is embedded and formed in the highly dynamic and multi‐contextual reality and life of the customer. This l...
297 citations
TL;DR: In this article, a framework for evaluating the environmental value propositions of business models is presented, which consists of an environmental value proposition table (EVPT) and a step-by-step approach towards an evaluation process.
297 citations