Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Are they willing to work for you? An employee-centric view to employer brand attractiveness

Abstract: The present study aims to propose a novel employee-centric framework for the study of employer brand attractiveness. This framework disentangles the role of employer attributes, employee benefits and employee perceived value in the study of employer brands to better develop policies for talent attraction. Additionally, this study formulates a research agenda to help advance an employee-centric view of the employer’s brand management by following the tradition of customer-centric research and identifying benefits and forms of value that are yet unexplored.,This paper performs a systematic and critical review of the literature on employer brand attraction from the lens of means-end chains to examine how the notions of “employer attributes”, “employee benefits” and “perceived value” have been addressed in past studies and what relations have been established among these three concepts.,The results unveil the existing conflation among attributes, benefits and value in the conceptualization of employer brand attractiveness. By proposing an employee-centric framework following the tenets of current consumer-centric paradigms, this paper disentangles the notions of attributes, benefits and value in the creation of attractive employer brands; establishes a hierarchical relationship among them; and suggests studying the multiple paths of relationships between attributes and benefits. These conditions should help organizations understand how to create successful strategies to ultimately ensure that they are selected as employers of choice.,Further research is needed to clarify the domains in which the already studied empirical relations hold. This could be achieved by conducting a laddering process based on a means–end chain approach. Additionally, the impact of this framework on the construction of effective value propositions and employee market segmentation should be further explored.,This paper has revisited the construct of employer brand from a means–ends approach to propose an employee-centric view guiding employer brand strategies. As competition for the best employees sharpens, understanding how employer brand traits are valued in the eyes of different segments of employees and applicants may help organizations to develop more effective strategies to attract the best talent.

Additive Manufacturing and Business Models : Current Knowledge and Missing Perspectives

Abstract: Additive manufacturing, that is 3D printing technology, may change the way companies operate their businesses. This article adopts a business model perspective to create an understanding of what we know about these changes. It summarizes current knowledge on additive manufacturing within management and business research, and it discusses future research directions in relation to business models for additive manufacturing. Using the scientific database Web of Science, 116 journal articles were identified. The literature review reveals that most research concerns manufacturing optimization. A more holistic view of the changes that additive manufacturing may bring about for firms is needed, as is more research on changed value propositions, and customer/sales-related issues. The article contributes to previous research by systematically summarizing additive manufacturing research in the business and management literature, and by highlighting areas for further investigation related to the business models of individual firms.

Extending the LTE/LTE-A Business Case: Mission- and Business-Critical Mobile Broadband Communications

Abstract: With the advent of faster fourth-generation (4G) mobile broadband networks and the proliferation of a rich ecosystem of smartphone applications in the commercial domain, expectations and demand for much more sophisticated and high-bandwidth applications are also on the rise within professional users sectors, such as public safety, utilities, and transportation. In this context, this article analyzes the extension of the long-term evolution (LTE)/LTE-advanced (LTE-A) business case to professional mobile radio users. To that end, an overview of the technical features that are expected to turn the LTE standard into a mission-critical-capable technology is first provided. Afterward, a number of potential service delivery models for private mobile broadband communications are identified, discussing the pros and cons of each value proposition.

Successful Business Model Types of Cloud Providers

Abstract: The acceleration of technical change in the fast moving electronics market increases the uncertainty and risk for IT providers. Influenced by new IT provisioning concepts such as cloud computing, providers are looking to identify stable guidelines and success factors within existing and new business models. The authors have conducted an intensive analysis of the business model characteristics of 45 providers in the cloud market that are critical to success. A cloud business model framework with 105 characteristics was used to systemize the business models, and the data was analyzed statistically in regard to indicators for success. The results revealed 42 success-related business model characteristics, and a cluster analysis led to three common combinations of characteristics that describe meta types of cloud business models. The most promising meta type is a specialized cloud provider with customer-oriented branch solutions, while small-scale newcomers with aggregation services experience difficulties to be competitive. To evaluate and verify the results and the success of each business model type, 12 expert interviews were conducted. The interview statements were aggregated and summarized to offer recommendations for action and a prediction for the success of cloud business models.