Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Surrounded by middlemen - how multi-sided platforms change the insurance industry

Abstract: Multi-sided platforms (MSP) strongly affect markets and play a crucial part within the digital and networked economy. Although empirical evidence indicates their occurrence in many industries, research has not investigated the game-changing impact of MSP on traditional markets to a sufficient extent. More specifically, we have little knowledge of how MSP affect value creation and customer interaction in entire markets, exploiting the potential of digital technologies to offer new value propositions. Our paper addresses this research gap and provides an initial systematic approach to analyze the impact of MSP on the insurance industry. For this purpose, we analyze the state of the art in research and practice in order to develop a reference model of the value network for the insurance industry. On this basis, we conduct a case-study analysis to discover and analyze roles which are occupied or even newly created by MSP. As a final step, we categorize MSP with regard to their relation to traditional insurance companies, resulting in a classification scheme with four MSP standard types: Competition, Coordination, Cooperation, Collaboration.

Value proposition as a catalyst for innovative service experience: the case of smart-tourism destinations

Abstract: Although smart tourism has received considerable research attention, few studies have investigated the determinants of how tourists evaluate their service experiences. This study attempted to explore how business value proposition shapes the functional and emotional outcomes of travel experiences and influences the evaluation of service experiences. The results indicated that novelty positively affected perceived enjoyment, and complementarity and efficiency significantly influenced perceived usefulness. Furthermore, both perceived enjoyment and perceived usefulness positively affected the evaluation of service experience. Finally, this study confirmed the nonrecursive relationship between perceived enjoyment and perceived usefulness.

Indian business leadership: Broad mission and creative value

Abstract: While general models of business leadership have drawn extensively on American companies, we find that two distinctive leadership principles have emerged among Indian companies. We conducted interviews in 2007–09 with top executives, primarily the chief executive, of 102 of the 150 largest companies listed on the Mumbai stock exchange. Though aware of Western leadership principles and applying some of them, Indian business leaders have developed their own guiding principles that emphasize 1) broad mission and purpose , servicing the needs of stockholders but also focusing on family prosperity, regional advancement, and national growth; and 2) creative value propositions , devising new products and services to meet the needs of large numbers of low-income consumers with extreme efficiency. Business leaders in the U.S. have long stressed total shareholder return, and while business leaders in India also focus on owner interests, Indian business leaders have embraced goals extending beyond their company's financial calculus.

Dimensions and triggers of memorable tourism experiences: evidence from Italian social enterprises

Abstract: This paper explores the dimensions and triggers of memorable tourism experiences (MTEs) from the service provider perspective. Specifically, it focuses on MTEs offered by tourism social enterprises (TSEs) in Italian tourist destinations that are growing in popularity.,This study adopted a qualitative approach using Gioia methodology. After a preliminary email survey, data were collected from Italian TSEs using semi-structured interviews.,MTE dimensions include hedonism, novelty, refreshment, local culture, meaningfulness, knowledge, involvement, surprise and servicescape, while its triggers relate to TSE characteristics – value proposition (authenticity and unconventionality), value constellation (relationships with local communities and public and private institutions) and social and economic profit (generation of revenue, strengthening of business and new employment opportunities). Using these results, this study proposes a model for TSEs to create MTEs.,This study advances the MTE research in relation to TSEs, a specific category of tourism company that plays an essential role in contemporary tourism.,This study makes recommendations to TSE managers on how to create and effectively manage MTEs to ensure survival and competition in the global market.,This analysis highlights that TSEs contribute to improving the social conditions of little-known areas through the development of inclusive social projects and the creation of new job opportunities.,To the best of the authors' knowledge, this is the first study to examine MTEs from the TSE service provider perspective.