Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
Papers published on a yearly basis
Papers
More filters
TL;DR: In this article, the authors study two organizations, each attempting to create two novel ecosystems around new technological enablers deep in their industry architecture, and highlight how ecosystem creation in such conditions is a systemic process driven by coupled feedback loops, which organizations must try to control dynamically.
Abstract: Innovation ecosystems are increasingly regarded as important vehicles to create and capture value from complex value propositions. While current literature assumes these value propositions can be known ex-ante and an appropriate ecosystem design derived from them, we focus instead on generative technological innovations that enable an unbounded range of potential value propositions, hence offering no clear guidance to firms. To illustrate our arguments, we inductively study two organizations, each attempting to create two novel ecosystems around new technological enablers deep in their industry architecture. We highlight how ecosystem creation in such conditions is a systemic process driven by coupled feedback loops, which organizations must try to control dynamically: firms first make the switch to creating the ecosystem following an external pull to narrow down the range of potential applications; then need to learn to keep up with ecosystem dynamics by roadmapping and preempting, while simultaneously enacting resonance. Dynamic control further entails counteracting the drifting away of the nascent ecosystem from the firm's idea of future value creation and the sliding of its intended control points for value capture. Our findings shed new light on strategy and control in emerging ecosystems, and provide guidance to managers on playing the ecosystem game.
278 citations
TL;DR: A novel definition of Smart PSS is provided, and a systematic design framework for its service innovation is proposed with an elaborated case study of a personalized smart wearable.
277 citations
TL;DR: In this article, the authors proposed value uncaptured as a new perspective for sustainable business model innovation, and developed four forms of value unavailable: value surplus, value absence, value missed and value destroyed.
272 citations
TL;DR: In this paper, the authors identify success factors from numerous research studies into new-product development performance in industry, and define three categories of success drivers: tactical, organizational, and strategic.
271 citations
TL;DR: In this article, the authors proposed a process for sustainable value proposition design which adopts a thorough, dynamic and iterative perspective (talking to stakeholders, thinking about the problem, testing the product/service) that leads to an actual sustainable value propositions and to a superior problem-solution fit.
265 citations