Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Information Needs in Service Systems - A Framework for Integrating Service and Manufacturing Business Processes

Abstract: Customer solutions comprise services and physical goods as integrated value propositions. Understanding the customers' point of view on value creation and integrating customers as co-creators of value into service processes are important research fields in Service Science Management and Engineering. At the same time, a lack of investigation of the providers' points of view on offering and fulfilling integrated value propositions can be ascertained. To compensate for this deficit, our paper investigates four different integrated value propositions in the B2B-market to study how an integration of service and manufacturing processes can be accomplished by sharing information in service systems. Based on in- depth business process analyses, information needsarising from the integration of service processes and manufacturing processes are identified and systematized in a conceptual framework. From a service research point of view, this framework provides a fundament to build on in consecutive qualitative and empirical investigations as well as for designing IT artifacts.

Value proposition in m-commerce : exploring service provider and user perceptions

Abstract: Adoption of mobile services and m-business outcomes has not yet reached expectations. The uncertainties in m-commerce are still many occasioning a need to explore challenges and opportunities. This ...

Enticing the IT crowd : employer branding in the information economy

Abstract: The purpose of this paper is to develop an instrument to measure employer branding in the information age. Firms increasingly migrate from matter-intensive business models to information-intensive models, where value lies in information rather than the physical objects. This shift has, in turn, led to a change in employee work skills. This is particularly true in the information technology (IT) sector, where firms rely on a limited supply of skilled labor. Employer branding, a firm’s reputation as a place to work, is an important strategy to attract and retain employees.,From the literature, the authors developed and refined an instrument to measure key value propositions of employer brands. The potential IT employees surveyed in the study were students enrolled in the disciplines of computer science and information systems at a comprehensive university in North America. The study went through three stages resulting in an instrument for psychometric properties.,This research revealed eight employer branding value propositions that future IT employees care about. These dimensions are important for both IT firms and industries competing for skilled IT labor to understand and manage.,This paper extends the work of Berthon et al. (2005) on employer branding to the information intensive age and particularly the IT sector. It allows executives to manage and measure their employer brand so as to maximize competitive advantage in attracting and retaining skilled employees.

Rethinking Wine Investment in the UK and Australia

Abstract: This article presents three arguments as to why the value of wine as an investment good has typically been understated and argues that wine investment in the UK and Australia represents a value proposition. It is argued that general all vintage wine indexes understate the return the typical investor receives; that comparisons using pre-tax returns overstate the value of standard financial assets relative to wine; and that wine investment provides value in terms of allowing portfolio risk to be reduced.