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Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.


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TL;DR: In this paper, the Critical Incident Technique (CIT) was employed to discover customers' value perceptions of different mobile services in everyday life situations, and the findings reveal multiple value perception of mobile services, some of which have not been reported earlier in e-service contexts (e.g. self-respect, time to pay, anonymity).
Abstract: Customer perceived value has been recognized as one of the driving factors behind a company’s success, since it increases customers’ willingness to buy and decreases their search intentions for alternative offerings. In order to discover customers’ value perceptions of different mobile services in everyday life situations, we employ the Critical Incident Technique (CIT). The findings reveal multiple value perceptions of mobile services, some of which have not been reported earlier in e-service contexts (e.g. self-respect, time to pay, anonymity). The identified value perceptions are grouped into context-related and content-related value perceptions. Furthermore, we propose that the context-related value perceptions (conditional and epistemic value) trigger mobile service use and enhance the experienced content-related value (emotional, social, monetary and convenience value). Based on the findings, we create a mobile perceived value (MPVal) framework that is applicable in the mobile service use context and recognizes situational value-enhancing elements. The results of the study provide insights for further research and theory development in the mobile field. The findings may help companies to understand better how mobile services create value for customers in different situations, to position their services relative to competitors’ services, and to communicate the appropriate value propositions to potential customers.

20 citations

Journal ArticleDOI
TL;DR: In this paper, the authors presented the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists, and the purpose of the research was the development of a value proposition for the client of a spa enterprise as an element of a business model.
Abstract: Literature on the trends of health tourism development has proven that it is becoming one of the most important tourism activities. With the growing popularity of this form of tourism, the structure of the needs of tourists and spa patients is simultaneously changing. This article presents the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists. The purpose of the research carried out was the development of a value proposition for the client of a spa enterprise as an element of a business model. At the same time, this paper points to the need to base spa activity on the values of sustainable development through key spa resources in the form of a therapeutic climate and natural raw materials applied in spa therapy. The key values for patients and spa tourists are the improvement of health with natural therapeutic resources, recreation in a place with a healing climate, achieving the effect of the treatment, the development of cultural activities, the possibility of taking care of a child during treatment, and the introduction of a psychologist and leisure animator. The mentioned features may become the basis for building a business model of spa enterprises to adapt the value propositions of a client in their business models to the needs demonstrated by the beneficiaries of these values. The problem raised in the article requires a simultaneous consideration of the principles of sustainable development in relation to the natural resources used in spa therapy.

20 citations

Journal ArticleDOI
TL;DR: The results show that the most profitable and long-term sustainable local energy market business models should focus on financial benefits as their main value proposition, should be consumer- and producer-centric, and should develop a trading platform offered by a service provider.

20 citations

Book ChapterDOI
29 Mar 2004
TL;DR: The e 3 -value modeling tool was developed for the design of a value proposition for virtual organizations as discussed by the authors, however, it is less suitable for designing the control structure of the virtual organization.
Abstract: The e 3 -value modeling tool was developed for the design of a value proposition for virtual organizations. However, it is less suitable for designing the control structure of the virtual organization. We show how e 3 -value can be extended using legal concepts such as ownership, possession, usufruct and license. We also introduce value object transfer diagrams that show the transfers of value objects graphically and that can be used for elicitation of the required control mechanisms in order for the virtual organization to function properly and with a level of risk that is acceptable to all parties in the virtual organization.

19 citations

Journal ArticleDOI
TL;DR: In this paper, a generic retail business model framework (generic RBM) is proposed based on a systematic literature review and a qualitative study with 16 expert interviews in the German retail industry, identifying six core elements and respective sub-elements of a generic RBM.
Abstract: Global trends like digitalization and verticalization increase the complexity within the retail industry and decrease the explanatory power of prevailing retail concepts. This paper responds to the call for new ways of understanding retailers’ business activities. The purpose of this paper is to structure and stimulate the emerging conceptual debate about retail business models (RBM) by developing a literature-based and empirically-substantiated generic retail business model framework (generic RBM).,The research is based on a systematic literature review and a qualitative study with 16 expert interviews in the German retail industry.,The paper identifies six core elements and respective sub-elements of a generic RBM. Contrasting the literature with empirical data, it confirms some common elements (e.g. “value proposition”) but invalidates others (e.g. “organization” or “governance”). The empirical findings add retail specifics like “horizontal integration,” “vertical integration” and “partners and networks” as core elements of a generic RBM.,The paper is the first to develop a generic RBM based on a systematic literature review and an empirical study across retailers. The resulting generic RBM can be used as a retail concept for systemizing and typifying the appearances of retailers in retailing theory. It can also be used for building, analyzing and comparing RBMs in retailing practice. The paper further provides a guideline for generic business model design with a hybrid approach based on literature and qualitative data.

19 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
20241
2023194
2022426
2021307
2020300
2019308