Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

The generic pharmaceutical industry: moving beyond incremental innovation towards re-innovation

Abstract: Background: Due to the declining innovativeness of the classic R & D model in the original pharmaceutical industry, the generic pharmaceutical industry is aiming to become an innovation generator itself. Objective: The objective of this article is to gain insight into the re-innovation model in some of the innovative generic pharmaceutical firms. To this effect, we show how some of the generic pharmaceutical firms attempt to achieve competitive advantages either by improving existing product attributes or by replacing new components, reshaping their configuration, and using new technology platforms to produce new innovative products. Methods: We used a qualitative method to examine re-innovation at several levels within these companies, in their management systems, business models and product portfolios. The research was conducted by a series of semi-structured interviews with chief executive officers (CEOs), consultants, researchers, patent attorneys, pharmacists and medics in different countries. Results: Those generic pharmaceutical firms that implement new competitive strategies have integrated re-innovation design into their product portfolio to provide more personalized, cost-effective products to meet the healthcare systems’, policymakers’ and patients’ demand for high quality accessible treatments. This re-orientation hopes to better face the changing competition challenges in both mature and developing markets. Conclusions: A new approach to innovativeness together with a value proposition strategy aims to deliver high quality products to patients.

Value management: optimizing quality, service, and cost.

Abstract: Hospitals have wrestled with balancing quality, service, and cost for years--and the visibility and urgency around measuring and communicating real metrics has grown exponentially in the last decade. However, even today, most hospital leaders cannot articulate or demonstrate the "value" they provide to patients and payers. Instead of developing a strategic direction that is based around a core value proposition, they focus their strategic efforts on tactical decisions like physician recruitment, facility expansion, and physician alignment. In the healthcare paradigm of the next decade, alignment of various tactical initiatives will require a more coherent understanding of the hospital's core value positioning. The authors draw on their experience in a variety of healthcare settings to suggest that for most hospitals, quality (i.e., clinical outcomes and patient safety) will become the most visible indicator of value, and introduce a framework to help healthcare providers influence their value positioning based on this variable.

ICT-enabled time performance: an investigation of value creation mechanisms

Abstract: The study presented in this paper aimed at checking whether companies that embed information and communication technologies (ICT)-enabled time performance into their product offering can achieve better economic outcomes from technology adoption. Indeed, it is still questionable whether technology adoption results in a superior profitability, especially if such an improvement is achieved through the use of functional ICT applications. In this study, we assume that a better alignment among ICT investments, improvements of the logistics process and the value proposition of the firm can lead towards a superior economic performance. A survey was conducted and 180 usable questionnaires were collected from companies engaged in the electronics and vehicle manufacturing industries. Data were analysed through the structural equation modeling approach. The results show that improvements in speed and dependability, achieved through technology adoption, can lead to a better economic performance if they are emb...

The Value Proposition of Small Businesses: Economic engines for job creation

Abstract: The purpose of this paper is to provide researchers, policy makers, and political proponents some insights on the value proposition of small businesses and the positive impact they can have on an economy. For the purposes of this paper, small business is defined in the traditional way of having less than 500 employees. The small business has a unique economic freedom to market contemporary products and services and provide wages through jobs for society. The small business serves as the catalyst of economic stimulus and has become the fundamental unit or building block of business creation. In the United States as well as most industrialized nations, small businesses account for the majority of jobs in the economy. More importantly, they account for the growth and creation of new jobs in the economy. Accordingly, more emphasis should be placed on assisting and supporting small businesses during economic recoveries as well as during recessions. This paper covers some differences between big and small businesses and points to the value of small business as not only the biggest creator of jobs but also as an alternative in job displacement. It suggests that beyond jobs, small businesses contribute to the fiber of a free market and feed the economy with innovation, talent, and creativity.

Feasibility of a Platform-as-a-Service Implementation using Cloud Computing for a Global Service Organization

Abstract: This paper reports on an investigation of information technology (IT) enablement for a global service organization (small/medium enterprise [SME]), with focus on the feasibility of an implementation with Platform-As-A-Service (PAAS) using cloud computing. A positivist-empirical research approach was followed to establish the feasibility of leveraging the benefits of cloud computing for an enterprise portal in a way that adds value for the enterprise. The following six tasks were performed, namely (1) problem analysis of services, (2) literature review, (3) conceptualization of problem, (4) initiation and scope definition, (5) feasibility study, and (6) conceptualization of proposed solution. There were two main deliverables, namely the feasibility report and a proposed implementation. The feasibility report provides analyses that align the IT strategy and enterprise strategy, strategic analysis, tactical analysis, business process analysis, a defined value proposition, cost benefit analysis, and process performance analysis. Based on this feasibility report, an acquisition proposal for a cloud-based portal with a PAAS implementation is developed. The paper provides cloud practitioners with some recommendations and practical references relating to implications for practices and procedures in the services agency domain, security requirements, training requirements, and phased process improvement. The findings of this investigation contribute to the body of knowledge for both academics and professionals regarding e-business. The investigation was conducted as part of an academic course in collaboration with a real-world small to medium size agency with limited resources. There are two limitations to this research. First, the proposed solution is conceptual and will be implemented in the next phase of the research project. Second, generalization of the proposed solution has potential and the solution could be examined for other services domains.