Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
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TL;DR: In this paper, a small collaborative research project involving managers of university museums and collections based in one higher education institution is described, where data around museum and collection processes were gathered over a one-year period in an attempt to develop and quantify a series of value propositions.
14 citations
07 May 2018
TL;DR: In this paper, the authors investigate the effects of customer perceived value on customer purchase intention in the residential property market in Malaysia and propose extension of Seth et al., 1991 model for property market by including relational aspect of the value as an added new parameter.
Abstract: The objective of this study is to investigate the effects of customer perceived value on customer purchase intention in the residential property market in Malaysia. The research proposes extension of Seth et al., 1991 model for property market by including relational aspect of the value as an added new parameter. Explanatory research design approach is used in this study with primary data collection through questionnaire survey of 172 respondents using convenience sampling method. The collected data and results are then analysed using SPSS 22 for Demographic analysis, Normality and Reliability test, Data Distribution. Finally, Pearson correlation analysis and Regression test is done to find the correlation between any two variables and relationship among the variables. The analysis indicated overall positive significant relationship with epistemic value being the highest among all. Regression analysis indicated functional value, social value, relational value, conditional value, and epistemic value shows positive significant effects on customer purchase intention while emotional value shows positive insignificant effect on customer purchase intention.The research is useful for marketers and researchers to understand perceived value based customer purchase intention for residential property sector among Malaysians and the tested model will be of great utility to property developers to devise appropriate value proposition based on consumer perceived value.
14 citations
07 Aug 2012
TL;DR: It is found that both the value proposition and the level of social proof play an important role in demand generation for deals, and that a model developed can successfully predict future coupon sales.
Abstract: In this paper, we examine the role of value proposition and social proof on the success of localized online deals that are made available in coupon form. We develop a model to understand what factors affect coupon sales of a deal and conduct an empirical validation study on Groupon.com, the leading localized daily deal website. We find that both the value proposition and the level of social proof play an important role in demand generation for deals, and that our model can successfully predict future coupon sales. Based on our findings, we describe the managerial implications and directions for future research.
14 citations
TL;DR: In this paper, the effectiveness of three European healthcare systems (Finland, Estonia, and Romania) in terms of their capacity for generating knowledge and value with an emphasis on E-Health is analyzed.
Abstract: Purpose This article analyzes the effectiveness of three European healthcare systems – Finland, Estonia, and Romania – in terms of their capacity for generating knowledge and value (with an emphasis on E-Health). The article analyzes the extent to which their E-health program's measurement instruments are effectively contributing to achieving Europe's 2020 vision by generating increased knowledge, value, and innovation. The analysis focuses on the extent to which the financial and accounting techniques for measuring the value assets of the three states are effective for appraising the significance of knowledge generation as an essential value asset that plays a role in improving performance and increasing the ability to make the best use of public resources. Design/methodology/approach The research draws from an archive search (hermeneutical) method (as the basis for introducing the issue and for the literature review (tracing the development of recognition of the significance of measurement especially as...
14 citations
TL;DR: A systematic literature review based on a business model ontology is presented in order to lay the basis for exploitation of mobile health and wellness applications and cautions that in a highly regulated yet often monopolistic industry such as healthcare, the regulatory and the legal issues must be considered as an external business factors.
Abstract: The rapid-pace development in mobile technology offers tremendous opportunities for both the public and private sector in healthcare domain. Unlike other forms of communications, e.g., the Internet, increasingly ubiquitous use of mobile technology and devices allow mobile health and wellness applications to have a greater impact on how care is delivered. Although, technology is an essential tool for healthcare provision, to fully leverage these opportunities other major issues on the emergence of more patient-centric healthcare solutions need to be addressed. A sustainable business model plays a significant role in exploration and exploitation of mobile health and wellness applications. Therefore, this paper presents a systematic literature review based on a business model ontology, in order to lay the basis for exploitation of these applications. The review shows that the extant literature mainly focuses on the service platforms components of business models and their underlying technological challenges, and that non-technological business model components such as value proposition, organizing and revenue models have not attracted the attention that is deemed necessary for exploitation of mobile health care solutions. This paper cautions that in a highly regulated yet often monopolistic industry such as healthcare, the regulatory and the legal issues must be considered as an external business factors.
14 citations