Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
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TL;DR: In this paper, the authors examine what blogs actually say (and don't say) and classify content based on the core elements of the marketing mix: product (including attributes and service aspects); price (including price comparisons); channel; and promotion.
144 citations
TL;DR: In this paper, a meta-logic of value proposition, creation, exchange and capture is proposed for organizational value logics in the context of sustainability business models, which combine elements from commercial, sustainability, welfare and government logics.
142 citations
TL;DR: In this article, the authors present an overview of the European Journal of Marketing's special section on the Forum of Markets and Marketing, "Extending Service-Dominant Logic" (EJML).
Abstract: Purpose – This paper aims to provide an overview of the European Journal of Marketing's special section on the Forum of Markets and Marketing, “Extending Service‐Dominant Logic”.Design/methodology/approach – The approach takes the form of a conceptual integration of core concepts in S‐D logic, markets, and marketing.Findings – This special section provides insight into the complexity of markets by investigating markets as configurations and systems and how value propositions drive value co‐creation.Research limitations/implications – This introduction to the special section integrates individual contributions toward advancing S‐D logic and suggests that additional research in this area will help to develop a general theory of markets and marketing.Practical implications – The overview of this special section provides insight into how the development of a positive theory of the market(s) will help to further advance normative marketing theories and practice.Originality/value – This overview of the special ...
140 citations
TL;DR: In this paper, the authors investigated the new opportunities that business model innovations are creating in electricity supply markets at the sub-national scale, and defined complex value as a key concept in understanding business model innovation in the energy sector.
140 citations
TL;DR: In this article, the authors examine how sustainable human resource management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image.
Abstract: This conceptual article examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without compromising a consistent employer image, which can result in a sustained competitive advantage. Sustainable HRM should help firms attract and retain high-quality employees, because by integrating Sustainable HRM practices into the employee value proposition, they establish a unique, attractive employer brand. An extended employee life cycle concept depicts how the employer brand promise can be delivered to address the different needs and expectations of potential and existing employees.
140 citations