Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation

Abstract: Digital technology is increasingly important in achieving business goals, and its pervasive effects have resulted in the radical restructuring of entire industries. Consequently, managers’ extensive interest in handling digital innovation is not surprising. Recent research has illustrated how digital technologies give rise to a vast potential for product and service innovation that is difficult to control and predict. Therefore, firms need dynamic tools to support themselves in managing the new types of digital innovation processes that emerge. The nature of these processes forces firms to challenge prior assumptions about their product and service portfolio, their digital environment, and ways of organizing innovation work. In this article, we present a managerial framework that supports firms in this undertaking. The framework, geared at supporting ongoing improvements in digital innovation management, covers five key areas: user experience, value proposition, digital evolution scanning, skills, and improvisation. We also present a diagnostic tool that can be utilized as firms begin the process of implementing the framework. Finally, we conclude with our thoughts on the managerial implications of the framework when going forward in a rapidly changing digital innovation landscape.

The Aftermath of Information Technology Outsourcing: An Empirical Study of Firm Performance Following Outsourcing Decisions

Abstract: Increasingly, organizations are jumping onto the information technology (IT) outsourcing bandwagon in an effort to create value. However, evidence indicating the positive economic consequences of such initiatives has been limited. This study attempts to fill this void by synthesizing the process‐oriented research in IT business value literature and the resource‐based theory to develop an integrative research framework for assessing the value proposition of IT outsourcing. With a process‐oriented lens, the framework suggests that the effects of IT outsourcing are best documented at the process level and hence, it is imperative that one takes into consideration the impact of IT outsourcing on performance at both the process level as well as the firm level. Grounded in the resource‐based view, the framework also accounts for the complementary role of firms' core IT capability as a critical condition for the value creation of IT outsourcing. Consistent with the process‐oriented prediction, the findings sugges...

On-Orbit Servicing: A New Value Proposition for Satellite Design and Operation

Abstract: The use of humans to service satellites designed for servicing has been adequately demonstrated on the Hubble Space Telescope and International Space Station. Currently, robotic on-orbit servicing technology is maturing with risk reduction programs such asOrbital Express. Robotic servicing appears to be technically feasible and provides a set of capabilities which range from satellite inspection to physical upgrade of components. However, given the current design and operation paradigms of satellite architectures, it appears that on-orbit servicing will not be heavily used, and, as a result, is not likely to be economically viable. To achieve the vision of on-orbit servicing, the development of a newvalue proposition for satellite architectures is necessary. This new value proposition is oriented around rapid response to technological or market change and design of satellites with less redundancy.