Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
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TL;DR: In this article, the authors define service co-creation as planned resource integration behaviours by actors intended to realize a value proposition, and provide guidance to assist practitioners seeking to enhance the value their customers might realize.
Abstract: The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from the S-D logic notion of value co-creation, and conceptualise service co-creation as a process comprising value potential, resource integration, and resource modification. Value, being a personal evaluative judgement, cannot be co-created; rather it is realised by actors as an outcome of service co-creation. We define service co-creation as planned resource integration behaviours by actors intended to realise a value proposition. We provide guidance to assist practitioners seeking to enhance the value their customers might realise.
106 citations
TL;DR: In this paper, the authors investigated the decision-making logics used by new ventures to develop their business models and concluded that before investing significant resources in a business model it was crucial for firms to reduce, as far as possible, technological and market uncertainty through effectual strategies to avoid high re-configuration costs later.
Abstract: This study investigates the decision-making logics used by new ventures to develop their business models. In particular, they focussed on the logics of effectuation and causation and how their dynamics shape the development of business models over time. They found that the effectual decision-making logic was used dominantly to generate a viable value proposition for a specific customer segment. Causal logic is then used dominantly to define the other business model components in relation to the value proposition and customer segment. When a shortage of resources emerges, causal logic is replaced by an increase in effectual decision-making again. They concluded that before investing significant resources in a business model it was crucial for firms to reduce, as far as possible, technological and market uncertainty through effectual strategies to avoid high re-configuration costs later.
105 citations
TL;DR: In this article, the authors investigate how firms can set up value creation and value capturing mechanisms to reach new customer segments in remote rural areas with unprecedented value propositions and identify two distinct Research & Development (R&D) strategies for frugal innovation.
104 citations
TL;DR: In this paper, the authors defined e-procurement and identified the six most significant drivers for e-procurement adoption, which are the pillars of the proposed value assessment methodology.
103 citations
TL;DR: A novel data-driven graph-based requirement elicitation framework in the Smart PSS is proposed so as to assist engineering/designers make better design improvement or new design concept generation in a closed-loop manner and underlines the informatics-based approach by integrating heterogeneous data sources into a holistic consideration.
103 citations