Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
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TL;DR: In this paper, the authors assume a positivist, hypothetico-deductive approach by attempting to address the question: What are the key drivers of perceived value of private label branded breakfast cereals, taking price, perceived risk and perceived quality into account?
74 citations
TL;DR: In this article, the authors employed a multi-method approach to determine the key variables, including: database currency, internal database utilization, database accuracy and performance based reward systems utilized to construct the firm's customer information orientation, in order to develop statistical measures of the relationships of selected variables.
74 citations
TL;DR: The quest for leadership among e-marketplaces along a four-quadrant matrix conceptually maps out three pathways to market leadership: liquidity early, process integration first, or liquidity and process integration simultaneously.
Abstract: More than 1000 B2B e-marketplaces, consisting of third-party exchanges, industrysponsored marketplaces and private trading networks, have been formed in three successive waves. Their value propositions centre around two key dimensions: demand and/or supply aggregation to overcome market fragmentation (through search cost efficiency, price transparency and product-cost savings, market liquidity, network externalities and customer lock-in), and inter-firm collaboration for greater supply chain performance (through streamlined workflows and process-cost savings, customer lock-on, and business process integration). These two value dimensions produce a four-quadrant matrix that conceptually maps out three pathways to market leadership: liquidity early, process integration first, or liquidity and process integration simultaneously. Each of these pathways logically appeals to one of the three e-marketplace models, but is not without serious execution hurdles. The quest for leadership among e-marketplaces along t...
74 citations
TL;DR: In this article, the authors show how information and communication technologies (ICTs) can help a company implement radical new strategies, such as reach consumers that most competitors cannot serve profitably, offer radically new value propositions to consumers that other firms cannot deliver in a cost-efficient way, and put in place value chains that no other firm could do efficiently.
Abstract: Purpose – To show how information and communication technologies (ICTs) could help a company implement radical new strategies.Design/methodology/approach – Generalizations are made based on 20 case studies of companies that strategically innovated in their industries by introducing radical new business models. Several of these cases are used in the paper to highlight the points made.Findings – The paper shows that ICT enables firms to: reach consumers that most competitors cannot serve profitably; offer radically new value propositions to consumers that other firms cannot deliver in a cost‐efficient way; and put in place value chains that no other firm could do efficiently. ICT also allows strategic innovators to scale up their business models quickly and so protect themselves from competitive attacks.Originality/value – This paper shows that coming up with a radical business model that breaks the rules of the game in an industry is easy! The difficult part is to implement such radical strategies in the m...
73 citations
TL;DR: In this paper, the authors investigate the concept of the heritage store, the locations that lie at the heart of a brand identity and history, and analyze the characteristics of heritage stores and their role in the management of heritage brands.
73 citations