scispace - formally typeset
Search or ask a question
Topic

Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.


Papers
More filters
Journal ArticleDOI
TL;DR: In this article, the authors examined how retailers leverage multiple-channel strategies in relation to their customer value propositions (CVPs) and identified and analyzed how multi-, cross-and omni-channel CVPs differ in terms of how they create value and which types of shopping motivations they aim to satisfy.
Abstract: This study examines how retailers leverage multiple-channel strategies in relation to their customer value propositions (CVPs). More specifically, the purpose of this paper is to identify and analyze how multi-, cross- and omni-channel CVPs differ in terms of how they create value and which types of shopping motivations they aim to satisfy.,This conceptual paper presents and synthesizes three theoretical discussions pertaining to consumer shopping motivations, CVPs and multiple-channel retailing strategies into a tentative conceptual framework. Nine case examples are used to illustrate three different channel strategies: multi-channel, cross-channel and omni-channel retailing.,A tentative framework for understanding retailers’ channel strategies is suggested.,Retailers will benefit from a structured and synthesized understanding of the differences between multiple-channel strategies and their links to CVPs.,This paper introduces and integrates the concept of CVPs with the literature on multi-channel retailing strategies.

61 citations

Journal ArticleDOI
TL;DR: In this paper, the authors developed a multifaceted framework of transformative sustainable business models, spanning three levels: the external environment, the organization, and the individual, to explain how organizations can capitalize on dynamic transformative capabilities to generate novel value propositions based on both reconstructionist logic and shared-value logic.
Abstract: The considerable body of literature on business models, business model innovation, and sustainable business models has yet to fully account for the impact of external dynamics—including the digital imperative—on generating sustainable value propositions. To address this issue, we developed a multifaceted framework of transformative sustainable business models, spanning three levels: the external environment, the organization, and the individual. We drew on the resource-based view and the literature on digitization to explain how organizations can capitalize on dynamic transformative capabilities to generate novel value propositions, based on both reconstructionist logic and shared-value logic. These include elements such as co-creation, usage-based pricing, agility, closed-loop processes, asset sharing, and collaborative business ecosystems.

61 citations

Journal ArticleDOI
TL;DR: In this article, the role of sorting used products before disassembly for parts retrieval and remanufacturing under stochastic variability based on customer demand using a Markov decision process is examined.
Abstract: Offering a well-designed reverse supply chain programme can significantly improve the ability of any organisation to differentiate itself, and even to take market share away, from its competitors. Reverse supply chain considerations should be a part of an organisation's corporate strategy. From a macro-level perspective, value propositions of reverse supply chains in for an organisation, and/or the industry in which the organisation operates, include considerations for both strategies (to reuse, repair, refurbish, remanufacture, retrieve parts or cannibalise components, recycle, scrap, redesign returned products, etc.) and effective operations (to handle and sort returns by value and ease of remanufacture) to sustain and even enhance organisational competency. In this article, we examine the role of sorting used products before disassembly for parts retrieval and remanufacturing under stochastic variability based on customer demand using a Markov decision process. We address a problem of managing costs in...

60 citations

Journal ArticleDOI
TL;DR: In this article, the authors examine the degree to which employer brand management is being deployed to support internal employee engagement, in addition to its more common application in external image building and talent acquisition.
Abstract: Purpose – This paper aims to examine the degree to which employer brand management is being deployed to support internal employee engagement, in addition to its more common application in external image building and talent acquisition.Design/methodology/approach – This paper presents findings from an international benchmark survey conducted among 104 companies actively involved in employer brand development, alongside a more detailed examination of the development process and measures of success applied by one of the benchmark participants, Coca‐Cola Hellenic.Findings – This paper demonstrates a trend towards organizations taking a more integrated internal/external approach to employer brand development and management, with practical case study material detailing how a major European soft drinks company, Coca‐Cola Hellenic, created an employee value proposition that could provide a central reference point for both its employee engagement strategy and recruitment communication.Practical implications – Empl...

60 citations

Journal ArticleDOI
TL;DR: This research presents the first agent-based tool that can assess customer behavior and determine whether introduction of new business models will be accepted or not and how customer acceptance can be influenced to accelerate CE implementation.
Abstract: This paper introduces an agent-based approach to study customer behavior in terms of their acceptance of new business models in Circular Economy (CE) context. In a CE customers are perceived as integral part of the business and therefore customer acceptance of new business models becomes crucial as it determines the successful implementation of CE. However, tools or methods are missing to capture customer behavior to assess how customers will react if an organization introduces a new business model such as leasing or functional sales. The purpose of this research is to bring forward a quantitative analysis tool for identifying proper marketing and pricing strategies to obtain best fit demand behavior for the chosen new business model. This tool will support decision makers in determining the impact of introducing new (circular) business models. The model has been developed using an agent-based modeling approach which delivers results based on socio-demographic factors of a population and customers' relative preferences of product attributes price, environmental friendliness and service-orientation. The implementation of the model has been tested using the practical business example of a washing machine. This research presents the first agent-based tool that can assess customer behavior and determine whether introduction of new business models will be accepted or not and how customer acceptance can be influenced to accelerate CE implementation. The tool integrates socio-demographic factors, product utility functions, social network structures and inter-agent communication in order to comprehensively describe behavior on individual customer level. In addition to the tool itself the results of this research indicates the need for systematic marketing strategies which emphasize CE value propositions in order to accelerate customer acceptance and shorten the transition time from linear to circular. Agent-based models are emphasized as highly capable to fill the gap between diffusion-based penetration of information and resulting behavior in the form of purchase decisions.

60 citations


Network Information
Related Topics (5)
Empirical research
51.3K papers, 1.9M citations
82% related
Job satisfaction
58K papers, 1.8M citations
81% related
The Internet
213.2K papers, 3.8M citations
81% related
Information system
107.5K papers, 1.8M citations
80% related
Entrepreneurship
71.7K papers, 1.7M citations
80% related
Performance
Metrics
No. of papers in the topic in previous years
YearPapers
20241
2023194
2022426
2021307
2020300
2019308