Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Applying Auto-ID to Reduce Losses Associated with Shrink ibm business consulting services

Abstract: Imagine an environment where your product is on the store shelf each and every time consumers reach for it. Imagine an environment where perishables don’t perish, where theft is fully detectable, where your systems exactly match physical inventory counts, and where transfers with trading partners are automated and precise. Imagine product visibility, transparency and a supply chain built on real time demand and supply information – imagine the impact on your inventory and working capital. Image the impact of the barcode some 25 years ago. Now imagine the impact of Auto-ID. Auto-ID represents a truly transformational technology with the ability to revolutionize the face of the supply chain, retail operations and consumer-facing processes. It has the potential to drive enormous shareholder return benefits across a breadth of key metrics including revenue growth, operating margin, working capital and capital expenditures. Just imagine the possibilities… IBM Business Consulting Services, in conjunction with the Auto-ID Center, has worked with over 25 leading players in the consumer goods and retail sectors to develop a series of white papers around this exciting and emerging technology. Our research is based on current leading practices, making the value proposition all the more compelling. IBM Business Consulting Services has now published four Auto-ID White papers.

Exploring front-line employee contributions to service innovation

Abstract: Purpose - This paper aims to study front-line employees' contribution to service innovation, when they contribute and how they are involved in service innovation. Design/methodology/approach - The paper draws on a multiple-case study on service innovation in four organizations with extensive front-line employee involvement. The main data collection methods are interviews and observations. Findings - The paper suggests that front-line employees contribute customer knowledge, product knowledge and practice knowledge during five phases of the service innovation process - project formation, idea generation, service design, testing and implementation - and that front-line employee involvement ranges from active to passive. Research limitations/implications - Statistical generalization of the results is needed. Practical implications - The paper reveals that early and active front-line employee involvement in the service innovation process creates conditions for a positive contribution to service innovation. Originality/value - The paper suggests that early and active knowledge contributions by front-line employees to the service innovation process are associated with the creation of attractive value propositions.

The Role of Knowledge When Studying Innovation and the Associated Wicked Sustainability Problems in Agriculture

Abstract: Scientific institutions all over the world emphasize the importance of effective links between science and society when pursuing sustainable development thereby linking science and development Unfortunately, the knowledge paradox implies that too much research is not applied, partly because the research community is still rather inward looking, creating a gap between what is written and what is achieved in practice The Dutch government initiated, therefore, the large 6-year TransForum program to enhance innovation in agriculture, not allowing the regular research circuit to set the agenda TransForum emphasized the relevance of connected value development when dealing with wicked problems associated with sustainable development, requiring a balance between the well-known people, planet, and profit aspects of sustainable development Thus new and innovative 3P businesses were created through the sequence of value proposition, -creation, and -capture, together constituting connected value development This required transdisciplinary interaction between knowledge institutions, entrepreneurs, nongovernmental organizations (NGOs), and governmental bodies working together on innovation (KENGi partners), each of these partners contributing different opinions, goals, and values In this chapter, four case studies are used to illustrate that innovation was achieved by successively working together on value proposition, -creation, and -capture Only the committed persistence of entrepreneurs supported by knowledge brokers and development of new business and organizational models ultimately led to the desired connected value development, representing a successful link between knowledge creation and societal appreciation The process involved mobilization and strategic injection of various forms of tacit and scientific knowledge in the overall interaction process that often took more than 10 years to mature, requiring an important role for knowledge brokers with hard knowledge and social intelligence (“T-shaped skills”) as well as long-term funding The development of value propositions needed much more attention than is usually provided Research planning and management procedures as well as judgement procedures need to be adapted to fit transdisciplinary requirements The cases demonstrate that the process of connected value development is unique for each project; there is no standard recipe Track records of case studies, as presented, can be used in education as a learning tool to create awareness for possible opportunities as well as pitfalls in transdisciplinary studies

Value co-creation behaviour – role of embeddedness and outcome considerations

Abstract: Purpose The purpose of this paper is to identify antecedents and consequences of customers’ value co-creation behaviour (VCB). VCB as a means to facilitate value realisation processes is gaining importance in service research and practice. Encouraging such enactments can be challenging, but can also offer competitive advantages. Design/methodology/approach We empirically investigate a conceptual model by converging three contemporary concepts of co-creation research – embeddedness, VCB and value-in-context – and examining the interdependencies between them. Data were collected in an online forum of a leading international weight-management firm. Findings Results suggest that customers’ embeddedness is a key antecedent of customers’ VCB in a service system. The three embeddedness dimensions – structural, relational and cultural – have a differential impact on customers’ VCB. Furthermore, findings illustrate that customers’ VCB has a significant impact on their object-oriented, self-oriented and brand-oriented social value-in-context outcomes. Research limitations/implications This study contributes by empirically investigating and validating antecedents and consequences of VCB in a service system. In doing so, the study highlights the significance of the nature of customer’s social constellations to develop contexts where value outcomes are actualised. Understanding the factors that shape VCB offers insights for firms to recognise how and where value propositions can be deployed that drives on-going co-creation processes. Originality/value This study is the first empirical research to offer insights into important pre-conditions and subsequent outcomes concurrently to illustrate how customers’ VCB can be managed and nurtured for sustainable value co-creation processes within service systems. This research further advances mid-range theorizing and microfoundational perspectives in marketing.