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Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.


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Journal ArticleDOI
TL;DR: In this paper, the authors investigate a guest's subjective appraisal of a hotel's green marketing program, or green equity, along with value, brand and relationship equities on guest loyalty, and find that green equity plays a significant role in customers' overall assessment of the marketing programs; however, the effect is weaker when compared with the other indicators, including a hotel’s value proposition, brand image and loyalty programs.
Abstract: Purpose – This paper aims to investigate a guest’s subjective appraisal of a hotel’s green marketing program, or green equity, along with value, brand and relationship equities on guest loyalty. Design/methodology/approach – Study 1 presents three models to explicate the role of a luxury hotel’s green initiatives in influencing guest loyalty. By means of structural equation modeling, one model emerges with the best fit. Study 2 examines how tourists assign economic value to a hotel’s green programs. Findings – Green equity plays a significant role in customers’ overall assessment of a hotel’s marketing programs; however, the effect is weaker when compared with the other indicators, including a hotel’s value proposition, brand image and loyalty programs. Furthermore, the results reveal that tourists are willing to pay a price premium for a hotel’s green marketing programs. Research limitations/implications – The paper links green marketing to the customer equity model and clarifies the impact of green mark...

45 citations

Journal ArticleDOI
TL;DR: In this article, the authors examine emerging and evolving strategies and tools for financing social enterprises, which is a very young subfield of social entrepreneurship; one that has been dominated by practitioners and only recently has attracted scholarly interest.
Abstract: In this Special Issue of the Entrepreneurship Research Journal, we examine emerging and evolving strategies and tools for financing social enterprises. This is a very young subfield of social entrepreneurship; one that has been dominated by practitioners and only recently has attracted scholarly interest. However, it is a vital topic because of the need for more and better resources to bring scale to the pursuit of social and/or environmental mission. It is an immensely fertile field for research. Dees, Emerson, and Economy (2001) remind us that financing for social entrepreneurship should be driven by the human and physical resources required to deliver on the social value proposition (SVP) of the enterprise, which, in turn, must be guided by the activities necessary to accomplish the mission. As SVPs become more ambitious and activities more sophisticated, more capital is required in forms that are appropriate to the organizational structure and life cycle stage of the enterprise. Traditional forms of financing for social entrepreneurship are no longer adequate to the task. They are often short-term, categorical, and transactional in nature (Wei-Skillern et al. 2007), when what is needed are financial resources that free the social entrepreneur to focus on mission achievement (not fundraising) at a scale that yields transformation. This has led to experimentation that has pushed the boundaries of traditional financing, such as Crowdfunding and program-related investments. However, even this has not proved to be enough. The newest idea in good currency in the social entrepreneurship financing arena is social impact investment, which combines financial investment and social and/or environmental impact. Social impact investors seek both financial

45 citations

Journal ArticleDOI
TL;DR: In this article, forward-looking firms are increasingly viewing markets as malleable and plastic systems that can be influenced, and they are engaging in market-shaping to proactively augment existing business o...

45 citations

Journal ArticleDOI
TL;DR: In this paper, an analytical network process (ANP) based decision support system has been developed using data collected through a detailed questionnaire survey in the local construction industry for evaluating the selection process.
Abstract: Based on the limitations of traditional procurement, this study uses analytical network process (ANP) for contractor selection. Using extensive literature review, best value (BV) contributing factors are identified. Experts are involved to get their feedback for shortlisting the identified factors. An ANP-based decision support system has been developed using data collected through a detailed questionnaire survey in the local construction industry for evaluating the selection process. Further, five case studies of completed road construction projects have been used to validate the decision support system. The findings indicate that in almost all the cases, the traditional procurement system, owing to its stringent prequalification measures, subliminally took into consideration the overall value proposition, and only one case study showed anomalies for which detailed reasoning is deliberated. This highlights the tendency of practitioners to overweigh the cost-based criteria, despite an established significance of other factors, treating the intangible value factors of quality, health and safety, environmental impact, etc. as less important. It reflects that the local construction industry attaches marginal value to qualitative factors. The construction industry will benefit from implementation of BV procurement system and a prolonged exposure may help improve its value system to realize the contribution of non-cost-based factors.

45 citations

Journal ArticleDOI
TL;DR: In this paper, the authors consider the strategic management implications of the convergence of content, community and commerce in the form of social e-commerce and daily deal sites, and question its long-term value-creation.
Abstract: E-commerce has changed the nature of the value propositions that companies now offer to their customers. The convergence of content sites and social networks has resulted in emerging ecommerce business models. The group buying/local daily deals e-commerce platform represents the collective bargaining power that individuals can leverage to obtain daily deals on local products, services and “experiences”. These local discounted deals are distributed via e-mail and the websites of companies like Groupon and LivingSocial that have established themselves as the sector leaders. The convergence of traditional and electronic business models, as well as traditional and new business practices, are changing the face of global business as we know it. In this study, the authors critically reflect on the strategic management implications of the convergence of content, community and commerce in the form of social e-commerce and daily deal sites. The authors consider the implications of the rapid growth experienced by daily deal social group buying sites, in terms of strategy, and question its long-term value-creation. Future investors are urged to consider the long-term value-creation and not merely the short-term payoff of these sites. Merchants are urged to consider the practical implications of offering coupons on these sites for the day-to-day operation of their businesses.

44 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
20241
2023194
2022426
2021307
2020300
2019308