Topic
Value proposition
About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.
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TL;DR: In this article, the authors document some of the problems confronting US business schools and show how many of these arise from a combination of a market-like orientation to education coupled with an absence of a professional ethos.
Abstract: US business schools dominate the business school landscape, particularly for the MBA degree. This fact has caused schools in other countries to imitate the US schools as a model for business education. But US business schools face a number of problems, many of them a result of offering a value proposition that primarily emphasizes the career-enhancing, salary-increasing aspects of business education as contrasted with the idea of organizational management as a profession to be pursued out of a sense of intrinsic interest or even service. We document some of the problems confronting US business schools and show how many of these arise from a combination of a market-like orientation to education coupled with an absence of a professional ethos. In this tale, there are some lessons for educational organizations both in the US and elsewhere that are interested in learning from the US experience.
459 citations
TL;DR: In this article, the authors examined the differences and similarities among how digitalization influences a company's value creation, proposition and capture, as well as how firms cope with challenges presented by increased digitalization.
Abstract: Increased digitalization has influenced various business activities including companies’ business models (BMs) by enabling various new forms of cooperation between companies and leading to new product and service offerings as well as new forms of company relationships with customers and employees. At the same time, this digitalization has put pressure on companies to reflect on their current strategy and explore new business opportunities systematically and at early stages. While research on digitalization in the context of BMs is now gaining increased attention, a research gap still exists in this field since the number of empirical insights is limited. The paper aims to discuss these issues.,Qualitative empirical data collected from 12 key informants working in two distinctive industries, the media and automotive industries, were collected. An investigation was carried out to examine the differences and similarities among how digitalization influences a company’s value creation, proposition and capture, as well as how firms cope with challenges presented by increased digitalization.,The findings of the study show that, whilst digitalization is generally considered to be important, the value proposition itself as also the position in the value network determine the perceived available options for business model innovation (BMI) by digitalization. Moreover, the organizational capacities and employee competences were identified as future challenges that will be faced by both industries.,The findings of this study have revealed that representatives of the media and automotive industries perceive both the pressures and opportunities of digitalization regarding BMI; its application and exploitation, however, remain challenging. This study contributes to the existing body of knowledge by providing empirical insights in the context of digitalization and BMI.
453 citations
Abstract: The proposed framework sheds light on the fundamental role that value propositions play in service systems Building on service-dominant logic from marketing and structuration theory from sociology
440 citations
TL;DR: In this article, the authors apply the conceptual framework of S-D logic to the marketing of solutions and highlight the limits to current offering strategies in terms of co-creation and involving customer network actors.
432 citations
TL;DR: The authors suggest that seeking solution(s) to the interoperability problem should include an analysis of an interoperability value proposition in the AEC sector, i.e., at the business level.
427 citations