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Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.


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Proceedings ArticleDOI
27 Oct 2014
TL;DR: This study aims to further understand how open government data is used to develop commercial products and services and proposes a taxonomy that encompasses three business model archetypes (enablers, facilitators, and integrators).
Abstract: The commercial re-use of open government data is broadly expected to generate economic value. However, the practice and study of this trend is still in its infancy. In particular, the issue of value creation in the commercial re-use open government data remains largely unknown. This study aims to further understand how open government data is used to develop commercial products and services. Grounded in the comprehensive data obtained from a sample of 500 US firms that use open government data as part of their business model, we propose a taxonomy that encompasses three business model archetypes (enablers, facilitators, and integrators). Furthermore, we discuss the value proposition of each business model archetype, and subsequently present a framework that describes the value created in the context of the open government data ecosystem. Our framework can be used by both scholars and practitioners in the field of open government data to effectively frame the debate of the value created by the commercial re-use of open government data. Simultaneously, our work can be of benefit to entrepreneurs as it provides a systematic overview, as well as practical insights, of the growing use of open government data in the private sector.

40 citations

Proceedings ArticleDOI
01 Oct 2017
TL;DR: An ontological analysis of value propositions is presented based on a review of most relevant business and marketing theories and on previous work on value ascription, grounded in the Unified Foundational Ontology (UFO).
Abstract: In competitive markets, companies need well-designed business strategies if they seek to grow and obtain sustainable competitive advantage. At the core of a successful business strategy there is a carefully crafted value proposition, which ultimately defines what a company delivers to its customers. Despite their widely recognized importance, there is however little agreement on what exactly value propositions are. This lack of conceptual clarity harms the communication among stakeholders and the harmonization of current business strategy theories and strategy support frameworks. Furthermore, it hinders the development of systematic methodologies for crafting value propositions, as well as adequate support for representing and analyzing them. In this paper, we present an ontological analysis of value propositions based on a review of most relevant business and marketing theories and on previous work on value ascription, grounded in the Unified Foundational Ontology (UFO). Our investigation clarifies how value propositions are different from value presentations, and shows the difference between value propositions at the business level from those related to specific offerings.

40 citations

Journal ArticleDOI
25 Jul 2015
TL;DR: In this article, the authors identify the value proposition frameworks for internal and external employer branding from work value preferences of Indian workforce and analyse the effects of demographic variables and their interactional effects on work value preference of employees.
Abstract: Employer branding has drawn the maximum attention of researchers and industry practitioners in recent days. Retaining and attracting current and potential employees essentially require the employers to understand the work value preferences of employees which vary across time and culture. This paper has twin objectives (a) to identify the value proposition frameworks for internal and external employer branding from work value preferences of Indian workforce; and (b) to analyse the effects of demographic variables and their interactional effects on work value preferences of employees. Data were collected from 302 Indian employees from different Indian organisations. Findings suggested six-factor model for internal employer branding and five-factor model for external employer branding. Further analyses (MANOVA) for demographic variables and their interactional effects on work value preferences also revealed significant findings. Value proposition framework and their policy implications in Indian context are discussed in detail.

40 citations

Journal ArticleDOI
TL;DR: In this article, the authors propose a de-contextualization of the concept of service-dominant logic, drawing on service dominant logic, practice theory, and practice theory theory.
Abstract: As a value proposition connects firms and customers, it becomes one of the central marketing concepts. Currently it has remained de-contextualized. Drawing on service-dominant logic, practice theor...

40 citations

Journal ArticleDOI
TL;DR: The authors' qualitative findings identify three value proposition cycles: Recovery, Availability and Outcome, showing that providers offer three distinct propositions of value with three different primary transformations.
Abstract: This article contributes to the emerging discipline of service science through an empirical investigation of value propositions as connections between service systems The starting point for our research is that service science is an interdisciplinary approach to the study, design and implementation of service systems, a service system being considered a dynamic configuration of resources (people, technology, organisations and shared information) that create and deliver value between the provider and the customer through service (IfM and IBM 2008) Specifically, this article investigates value propositions in the context of equipment-based service systems Our qualitative findings identify three value proposition cycles: Recovery, Availability and Outcome In so doing, showing that providers offer three distinct propositions of value with three different primary transformations This research contributes to theory in service systems by identifying value propositions as multiple, simultaneous and iterative

39 citations


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Performance
Metrics
No. of papers in the topic in previous years
YearPapers
20241
2023194
2022426
2021307
2020300
2019308