Value proposition

About: Value proposition is a research topic. Over the lifetime, 3582 publications have been published within this topic receiving 88855 citations.

Research Propositions for Knowledge Management Systems Supporting it Outsourcing Relationships

Abstract: With changing business environments, the locus of value creation is no longer within the boundaries of a single firm, but occurs instead at the nexus of relationships between parties. With the growing importance of pooling knowledge resources, knowledge management will have to transcend organizational boundaries. Based on current research literature, this paper develops research propositions to study causal aspects of knowledge management systems supporting IT outsourcing relationships. Perspectives from the research literature applied in this paper include knowledge transfer, strategic intent, knowledge management technology stages, intangible assets, resource-based theory, vendor value proposition, value shop, and knowledge strategy.

Exploring online dating and customer relationship management

Abstract: Purpose – To explore and add insight to the online‐dating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient and affordable alternate to traditional methods of dating.Design/methodology/approach – Empirically investigated through conceptual models and statistical methods was the value proposition of online matchmaking services, which boils down to the ability to provide appropriate matches through successfully business‐to‐customer (B2C) customer service enhanced by the web and based on sound customer relations management practices.Findings – The differentiation of the marketplace includes unique ways to collect user‐based information and customized, proprietary algorithms that generate what are believed to be the best matches, based on user and matchmaking service criteria. Online dating services use statistics, data mining, and activity monitoring to provide appropriate matches; thus, differentiating their services and understanding ...

Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Abstract: Co-creation of value has become a major trend in the media industry. News media organisations are one of the sectors that are significantly influenced by user participation via blogs, citizen journ...

Fuzzy verification of service value networks

Abstract: Service Value Networks (SVNs) represent a flexible design for service suppliers to offer attractive value propositions to final customers. Furthermore, networked services can satisfy more complex customer needs than single services acting on their own. Although, SVNs can cover complex needs, there is usually a mismatch between what the SVNs offer and what the customer needs. We present a framework to achieve SVN composition by means of the propose-critique-modify (PCM) problem-solving method and a Fuzzy Inference System (FIS). Whereas the PCM method composes alternative SVNs given some customer need, the FIS verifies the fitness of the composed SVNs for the given need. Our framework offers not only an interactive dialogue in which the customer can refine the composed SVNs but also visualizes the final composition, by making use of e3-valuemodels. Finally, the applicability of our approach is shown by means of a case study in the educational service sector.

Exploring the application of co-design to transformative service research

Abstract: This paper aims to investigate in a transformative service research (TSR) context how users can be involved through co-design and what contributions they can make during this process.,A six-step co-design process was used to plan and facilitate two co-design sessions that involved a total of 24 participants. The collected data include field notes, transcripts from group discussions, recordings of idea presentations and the evaluation of ideas.,A recruitment strategy that uses strong networks and sensitizes users through generating awareness of the underlying issue can prevent the waste of valuable resources. During the facilitation stage, experts need to find the fine line between close guidance and giving voice to the users. User-generated ideas set the starting point for new value propositions that more effectively support users in their value creation processes.,The findings are limited to one specific sample and design task. Future research is required that investigates the application of co-design to other TSR contexts.,In TSR, organizations will need to follow a different co-design approach owing to the sensitive nature of the design task and/or users that are not driven by innovation-related motivations. Organizations should tap into their networks to raise awareness and recruit suitable participants. To capture users’ unique insights and foster the collective creativity, facilitation should focus on enabling participants through the use of design tools and team management.,The study contributes new insights into requirements, challenges and benefits of applying co-design to TSR contexts. The study shows that ordinary users, if empowered, can give important insights into the design of new value propositions.