Showing papers on "White paper published in 2022"

Snowmass 2021 CMB-S4 White Paper

Abstract: The CMB-S4 Collaboration: Kevork Abazajian,1 Arwa Abdulghafour,2 Graeme E. Addison,3 Peter Adshead,4 Zeeshan Ahmed,5 Marco Ajello,6 Daniel Akerib,5 Steven W. Allen,7,5 David Alonso,8 Marcelo Alvarez,9,10 Mustafa A. Amin,11 Mandana Amiri,12 Adam Anderson,13 Behzad Ansarinejad,2 Melanie Archipley,4 Kam S. Arnold,14 Matt Ashby,15 Han Aung,16 Carlo Baccigalupi,17,18 Carina Baker,4 Abhishek Bakshi,13 Debbie Bard,10 Denis Barkats,15,19 Darcy Barron,20 Peter S. Barry,21,22 James G. Bartlett,23 Paul Barton,10 Ritoban Basu Thakur,24 Nicholas Battaglia,25 Jim Beall,26 Rachel Bean,25 Dominic Beck,7 Sebastian Belkner,27 Karim Benabed,28 Amy N. Bender,21,29 Bradford A. Benson,13,30 Bobby Besuner,10 Matthieu Bethermin,31 Sanah Bhimani,16 Federico Bianchini,7,5 Simon Biquard,23,32 Ian Birdwell,20 Colin A. Bischoff,33 Lindsey Bleem,21,29 Paulina Bocaz,34 James J. Bock,24,35 Sebastian Bocquet,36 Kimberly K. Boddy,37 J. Richard Bond,38 Julian Borrill,10,9 François R. Bouchet,28 Thejs Brinckmann,39,40 Michael L. Brown,41 Sean Bryan,42 Victor Buza,30,29 Karen Byrum,21 Erminia Calabrese,22 Victoria Calafut,38 Robert Caldwell,43 John E. Carlstrom,30,21 Julien Carron,27 Thomas Cecil,21 Anthony Challinor,44 Victor Chan,45 Clarence L. Chang,21,30 Scott Chapman,12 Eric Charles,5 Eric Chauvin,46 Cheng Cheng,47 Grace Chesmore,30 Kolen Cheung,9,10 Yuji Chinone,48 Jens Chluba,41 Hsiao-Mei Sherry Cho,5 Steve Choi,25 Justin Clancy,2 Susan Clark,7,49 Asantha Cooray,1 Gabriele Coppi,50 John Corlett,10 Will Coulton,51 Thomas M. Crawford,30,29 Abigail Crites,25,24 Ari Cukierman,5,7 Francis-Yan Cyr-Racine,20 Wei-Ming Dai,47 Cail Daley,4 Eli Dart,10 Gregorg Daues,4 Tijmen de Haan,52 Cosmin Deaconu,30,29 Jacques Delabrouille,32 Greg Derylo,13 Mark Devlin,53 Eleonora Di Valentino,54 Marion Dierickx,19 Brad Dober,26 Randy Doriese,26 Shannon Duff,26 Daniel Dutcher,55 Cora Dvorkin,19 Rolando Dünner,56 Tarraneh Eftekhari,57 Joseph Eimer,3 Hamza El Bouhargani,10 Tucker Elleflot,10 Nick Emerson,58 Josquin Errard,23 Thomas Essinger-Hileman,59 Giulio Fabbian,22,51 Valentina Fanfani,50 Alessandro Fasano,31 Chang Feng,4 Simone Ferraro,10 Jeffrey P. Filippini,4 Raphael Flauger,14 Brenna Flaugher,13 Aurelien A. Fraisse,55 Josef Frisch,5 Andrei Frolov,60 Nicholas Galitzki,14 Patricio A. Gallardo,30 Silvia Galli,28 Ken Ganga,23 Martina Gerbino,40 Christos Giannakopoulos,33 Murdock Gilchriese,10 Vera Gluscevic,61 Neil GoecknerWald,7 David Goldfinger,19 Daniel Green,14 Paul Grimes,15 Daniel Grin,62 Evan Grohs,63 Riccardo Gualtieri,21 Vic Guarino,21 Jon E. Gudmundsson,64 Ian Gullett,65 Sam Guns,9 Salman Habib,21 Gunther Haller,5 Mark Halpern,12 Nils W. Halverson,66 Shaul Hanany,67 Emma Hand,33 Kathleen Harrington,30 Masaya Hasegawa,52 Matthew Hasselfield,51 Masashi Hazumi,52 Katrin Heitmann,21 Shawn Henderson,5 Brandon Hensley,55 Ryan Herbst,5 Carlos Hervias-Caimapo,68 J. Colin Hill,69,51 Richard Hills,70 Eric Hivon,28,71 Renée Hložek,45,72 Anna Ho,73,9 Gil Holder,4 Matt Hollister,13 William Holzapfel,9 John

Analysis of the burden and economic impact of digestive diseases and investigation of research gaps and priorities in the field of digestive health in the European Region—White Book 2: Executive summary

Abstract: Despite their substantial burden, many digestive diseases are poorly understood, attracting relatively little attention in terms of policy, funding or research. United European Gastroenterology (UEG) commissioned the first White Book, published in 2014, which revealed important insights regarding the public health and economic burden of digestive disorders and health services across Europe. In order to evaluate the current status, increase political and public awareness of digestive disorders and encourage digestive health research, UEG commissioned the White Book 2. The White Book 2 updates analysis of the burden and determinants of digestive disorders, and explores unmet needs for digestive health research. It consists of two parts. Part 1 provides an international comparative analysis of the public health burden of digestive diseases and cancers, and analysis of the economic impact of digestive diseases amongst UEG national society member countries. In Part 2, research gaps and priorities in the field of digestive health are explored by consulting UEG national society members and examining distributions of research activity and European Commission funding for digestive disease related research. It is intended that the findings from these reports will assist UEG in accelerating progress in reducing the burden of digestive disorders, and in identifying priority areas where research and investment are required. It is also hoped that the reports will be of interest to others, including national and specialist gastroenterology societies and policymakers. An overview of the objectives and key findings of the reports are summarised below. The full reports are available via the UEG website and can be accessed here: ueg.eu/white‐book2‐part1 and ueg.eu/white‐book2‐part2 (please see Appendix for details).

Demand for and Occurrence of Medication Cost Conversations: A Narrative Review

Abstract: High medication prices can create a financial burden for patients and reduce medication initiation. To improve decision making, public policy is supporting development of tools to provide real-time prescription drug prices. We reviewed the literature on medication cost conversations to characterize the context in which these tools may be used. Our review included 42 articles: a median of 84% of patients across four clinical specialties reported a desire for cost conversations (n = 7 articles) but only 23% reported having held a cost conversation across six specialties (n = 16 articles). Non-White and older patients were less likely to report having held a cost conversation than White and younger patients in 9 of 13 and 5 of 9 articles, respectively, examining these associations. Our review indicates that tools providing price information may not result in improved decision making without complementary interventions that increase the frequency of cost conversations with a focus on protected groups.

Quality and Safety Considerations in Stereotactic Radiosurgery and Stereotactic Body Radiation Therapy: An ASTRO Safety White Paper Update.

Abstract: This updated report on stereotactic radiosurgery (SRS) and stereotactic body radiation therapy (SBRT) is part of a series of consensus-based white papers previously published addressing patient safety. Since the first white papers were published, SRS and SBRT technology and procedures have progressed significantly such that these procedures are now more commonly used. The complexity and submillimeter accuracy, and delivery of a higher dose per fraction requires an emphasis on best practices for technical, dosimetric, and quality assurance. Therefore, quality and patient safety considerations for these techniques remain an important area of focus.The American Society for Radiation Oncology convened a task force to assess the original SRS/SBRT white paper and update content where appropriate. Recommendations were created using a consensus-building methodology and task force members indicated their level of agreement based on a 5-point Likert scale, from "strongly agree" to "strongly disagree." A prespecified threshold of ≥75% of raters who select "strongly agree" or "agree" indicated consensus.This white paper builds on the previous version and uses of other guidance documents to broadly address SRS and SBRT delivery, primarily focusing on processes related to quality and safety. SRS and SBRT require a team-based approach, staffed by appropriately trained and credentialed specialists as well as significant personnel resources, specialized technology, and implementation time. A thorough feasibility analysis of resources is required to achieve the clinical and technical goals and thoroughly discussed with all personnel before undertaking new disease sites. A comprehensive quality assurance program must be developed, using established treatment guidelines, to ensure SRS and SBRT are performed in a safe and effective manner. Patient safety in SRS/SBRT is everyone's responsibility and professional organizations, regulators, vendors, and end-users must demonstrate a clear commitment to working together to ensure the highest levels of safety.

Health inequalities: Government must not abandon white paper, health leaders urge

Abstract: In its letter to Coffey the alliance said that action was needed on issues such as poor housing, lack of educational opportunity, child poverty, the commercial determinants of health (such as the availability of tobacco and marketing of alcohol), communities and place, employment, racism and discrimination, transport, and air pollution. “Without a cross government focus on these issues, the DHSC and NHS will be left in the ultimately unsustainable position of trying to treat illness created by the environments people live in,” it warned.

Levelling up the UK: is the government serious about reducing regional inequalities in health?

Abstract: The recent white paper lacks innovation, policy levers, and, crucially, long term investment, say Rob Ralston and colleagues

Developing a sustainability competences paradigm in Higher Education or a White Elephant?

Abstract: Higher education institutions (HEIs) have been at the forefront in creating and breaking paradigms, and educating the future decision-makers, entrepreneurs, and leaders. In the last decade, there have been many efforts to develop sustainability competences in HEIs to ensure that students are prepared for challenges in making societies more sustainable. Recent discourses have focussed on how educators use pedagogical approaches to develop such competences, which has begun to create a sustainability competences paradigm. This research focuses on the benefits and challenges of teaching sustainability, the use of pedagogical approaches, and the development of competences. A survey was sent to 4099 European HEI educators, with 319 full responses obtained for the open-ended questions. The data was analysed using quantitative content analysis and network analysis. The results provide insights into the rankings of the benefits, and challenges in teaching, competences, and pedagogical approaches. The co-occurrence maps show a high students' awareness and engagement when educators use pedagogical approaches other than lecturing, and they focus on providing a practice-oriented perspective. The research discusses that in order to develop a sustainability competences paradigm the benefits of teaching sustainability, using pedagogical approaches, and development of competences need to be fostered, whereas the challenges need to be addressed to avoid creating a White Elephant. The development of sustainability competences in HEI can lead to more sustainability literate decision-makers, leaders, scientists, and professionals, and thus, better address the pressing challenges that ail our societies and Earth.

White paper: definitions of artificial intelligence and autonomous actions in clinical surgery

Abstract: This white paper documents the consensus opinion of the expert members of the Editorial Board of Artificial Intelligence Surgery regarding the definitions of artificial intelligence and autonomy in regards to surgery and how the digital evolution of surgery is interrelated with the various forms of robotic-assisted surgery. It was derived from a series of video conference discussions, and the survey and results were subsequently revised and approved by all authors.

Public access is not equal access

Abstract: On 25 August, the White House Office of Science and Technology Policy provided guidance for scientific publishing aimed at making publications and their supporting data—the products of federally funded research—publicly available without an embargo by the end of 2025. The American Association for the Advancement of Science (AAAS, the publisher of Science and the Science family of journals) strongly supports this guidance. As written, several paths to public access remain possible. It will matter greatly to the scientific enterprise which become predominant.

The role of radiologist in the changing world of healthcare: a White Paper of the European Society of Radiology (ESR)

Abstract: Radiology as a specialty has been enormously successful since its beginnings, moving over time from an adjunct to clinical decision-making to a crucial component of multidisciplinary patient care. However, this increased centrality of radiology and reliance on our services carries within it dangers, prominent among them being the danger of our being viewed as deliverers of a commodity, and the risk of our becoming overwhelmed by increasing workload, unable to interact sufficiently with patients and referrers due to pressure of work. With this White Paper, the Board of Directors of the European Society of Radiology (ESR) seeks to briefly explain the position of the radiologist in the modern healthcare environment, considering our duties and contributions as doctors, protectors, communicators, innovators, scientists and teachers. This statement is intended to serve as a summary of the breadth of our responsibilities and roles, and to assist radiologists in countering misunderstanding of who we are and what we do.

Experts or Charlatans? ICO Analysts and White Paper Informativeness

Abstract: White papers are likely the primary source of information provided to potential Initial Coin Offering (ICO) investors in platform-based ventures that may reduce information asymmetry between ICO issuers and investors. We use textual analysis to measure the information content of white paper documents. We examine how an informative white paper content signal and a concurrent potentially biased expert rating signal correlate with measures of ICO funding success, ICO underpricing, and post-ICO performance. Our empirical results suggest that high-quality ICO issuers signal their type by providing more informative white paper content, i.e., excess or new textual information not contained in recent and peer white papers. However, investors rely on the expert ratings signal in their decision to buy tokens that “jams” the white paper informative content signal. Once listed tokens receive a market valuation, white paper informative content is positively associated with our measures for underpricing, returns, and liquidity, while the expert ratings signal is rendered irrelevant.

Digestive diseases: Big burden, low funding? Results of the new United European Gastroenterology White Book on digestive diseases.

Abstract: Digestive diseases affect over 300 million people across UEG member countries and are associated with substantial economic costs.1 The incidence and prevalence of many digestive diseases are highest amongst the very young and the elderly, and as the European population ages, the disease burden will inevitably increase. Unfortunately, despite their substantial prevalence and global impact, many digestive diseases are still poorly understood and attract relatively little attention from either a policy or funding perspective. We at UEG are committed to raising political and public awareness of digestive diseases throughout the continent, informing policy makers, and encouraging research. To support this effort, accurate and up-to-date information is needed on the true burden of digestive diseases and the current organisation and delivery of care. The Survey of Digestive Health Across Europe published by UEG in 2014 revealed changing trends in many high prevalence digestive diseases and worrying inequalities in the provision of healthcare services across the continent.2 To continue raising public and political awareness on digestive health and to support the implementation of ambitious prevention, screening and treatment strategies at the European and national level, UEG commissioned the White Book 2, entitled ‘Analysis of the Burden and Economic Impact of Digestive Diseases and Investigation of Research Gaps and Priorities in the Field of Digestive Health’. This analysis was conducted by a team of researchers from the University of Liverpool, specialised in epidemiology, health economics and public health, and was led by Tanith Rose. UEG Research Committee, composed of active leading researchers in the digestive health field, were consulted for their expertise in gastroenterology throughout. As Committee Chair, I am delighted to announce the publication of the White Book 2 after 2 years of intensive work, including the Executive Summary in this issue of UEG Journal1 Edition and the full analysis on the UEG website.3 What distinguishes digestive diseases from other diseases is their chronic nature. Therefore, the White Book 2 analyses the major socioeconomic burden of the digestive diseases through an international comparative analysis encompassing measures of incidence, prevalence and mortality, trends on the evolution of the diseases and age & sex differences. Modifiable risk factors, like alcohol use, drug use, smoking and high body-mass index (BMI) and their impact on the incidence of digestive diseases burden demonstrate more than ever the importance to act for the implementation of ambitious prevention strategies in the public health policies and regulations. As the White Book 2 highlights, due to strong tobacco control measures, we've already seen a decrease in the burden attributable to smoking, whereas the proportion of digestive disorder burden attributable to high BMI or alcohol use keeps rising in many countries. UEG advocacy calls & actions on nutrition and alcohol4 are therefore of paramount importance. Furthermore, the inequal burden of digestive diseases, between countries but also between individual's social position highlights the significance of the social determinants of health. Other important findings from the White Book 2 include the enormous economic costs to societies that arise as a result of lost productivity due to digestive disease related disability and premature mortality. These costs reflect the high burden of some digestive disease amongst working age populations and highlight the need for actively reducing mortality from digestive diseases.1 Echoing the European Commission's pledge to beat cancer in Europe, UEG Public Affairs and Research Committees have produced several position papers in the past few years to call for action on the prevention, screening5 & treatment of digestive cancers and for an increase in the European research funding6 for these cancers. The White Book 2 emphasises that digestive cancers are responsible for 34% of the total number of cancer related deaths across UEG member countries7 and that numbers of incident cases and deaths continue to rise. One of the strategic objectives of the Research Committee which I am chairing is to increase EU funded digestive health research by providing evidence and advice to funding bodies on priority areas in close liaison with our member societies. The White Book 2 is incremental in providing evidence-based data which will allow to define and advocate for broadly agreed research priorities. It combines a survey on the research priorities and preferences of UEG national society members, answered by 73% of the societies, a bibliometric analysis providing an overview of the distribution of research activity in the field of digestive health, and an analysis of Horizon 2020 funded research projects in digestive disease research. Interestingly, one of the key outcomes identified by the research team is that several digestive diseases which received little Horizon 2020 research funding were highlighted as areas for prioritisation by the national societies. The prevention of digestive diseases, which appears as a significant health determinant in the analysis of the burden, is also identified as an area of prioritisation for research by the societies. In addition, the underfunding of diseases affecting predominantly socio-economically disadvantaged groups, like alcohol-related liver disease, despite the significant burden, mirrors the unequal weight of digestive diseases depending on social positions and countries' development. The White Book 2 represents an important milestone for UEG Research and Public Affairs strategies. It lays the foundations for ambitious advocacy efforts in the coming years based on evidence-based data and will underpin the definition and prioritisation of UEG calls toward policymakers, both at European and national level. It affirms the importance of strong public health policies and adequate research funding and the role of our scientific societies in providing the latest science & expertise to policymakers. Data sharing is not applicable to this article as no new data were created or analysed in this study.

The role of radiologist in the changing world of healthcare: a White Paper of the European Society of Radiology (ESR)

Abstract: Radiology as a specialty has been enormously successful since its beginnings, moving over time from an adjunct to clinical decision-making to a crucial component of multidisciplinary patient care. However, this increased centrality of radiology and reliance on our services carries within it dangers, prominent among them being the danger of our being viewed as deliverers of a commodity, and the risk of our becoming overwhelmed by increasing workload, unable to interact sufficiently with patients and referrers due to pressure of work. With this White Paper, the Board of Directors of the European Society of Radiology (ESR) seeks to briefly explain the position of the radiologist in the modern healthcare environment, considering our duties and contributions as doctors, protectors, communicators, innovators, scientists and teachers. This statement is intended to serve as a summary of the breadth of our responsibilities and roles, and to assist radiologists in countering misunderstanding of who we are and what we do.

Market-Based Instruments to Promote Energy Efficiency: Insights from the Italian Case

Abstract: Market-based instruments such as white certificates offer the potential to increase efficiency gains, reduce primary energy consumption and make energy systems more resilient. The purpose of this paper is to provide insights into the white certificate scheme through a case study analysis. In light of increasing decarbonization and energy efficiency targets, it is important to rethink the role that policy instruments play in the energy transition, including the energy efficiency obligation schemes within which white certificate schemes fall. We focus on Italy’s white certificate scheme because it is among the longest-lived and has achieved notable results. The scheme is characterized by annually increasing energy savings targets, flexibility, the opportunity to include many interventions, and the role of energy services companies. We provide evidence based on an empirical survey and fill the research gap left by the latest updates to the scheme along with an appraisal of those updates, which covers prominent scheme innovations such as its stability mechanism. Our research can serve as a baseline for policymakers in designing white certificate schemes in countries with little related previous experience and provide useful information from countries where similar schemes have been implemented to fine-tune similar market-based mechanisms to improve energy efficiency.

Opportunities to engage health system leaders in whole systems approaches to physical activity in England

Abstract: Physical activity plays an important role in maintaining good health and wellbeing, non-communicable disease prevention and can improve healthcare outcomes. Some progress is being made on incorporating physical activity into routine care, but less on engaging health system leaders in the 'whole systems' approaches which are increasingly recognised as important for addressing complex public health challenges such as physical inactivity. This commentary builds upon the findings of a recent study and aims to identify opportunities for engaging National Health Service (NHS) systems leaders in whole systems approaches to physical activity.Pockets of good practice exist from which lessons can be learned, but there are systemic issues that discourage and create barriers, and a need for meaningful engagement, leadership and action at national, regional and local levels. National and regional actors like Sport England, NHS England, health professional bodies, Active Partnerships, the Local Government Association and the Office for Health Improvement and Disparities can encourage and support government and the NHS to change policy drivers, culture and practices. Emerging opportunities include the 2021 White Paper Integration and Innovation, development of local integrated care systems, leadership from health charities and investment in non-clinical interventions ('social prescribing'). At local level, public health and physical activity specialists and other organisations have a key role as champions and facilitators of local whole systems approaches and engagement of local NHS leaderships. Finally, although whole systems action is about collaborative leadership, individual champions of physical activity can make a difference in influencing NHS leaders at every level towards whole systems working.

TYCA Report: White Paper on Two-Year College English Faculty Workload

Abstract: In 2019, the TYCA Executive Committee appointed the TYCA Workload Task Force to develop a white paper on workload and two-year college English faculty. This white paper, which is the result of a national survey of more than a thousand two-year college English instructors, establishes workload recommendations for teachers of postsecondary literacy courses in community and technical college settings.

The White House Conference on Hunger, Nutrition and Health is an opportunity for transformational change.

Abstract: In every country, a clear national strategy, goals and metrics are needed to end hunger, improve nutrition, reduce diet-related diseases and create a just, sustainable and equitable food system. We identify six policy domains where real change can be made to deliver this vision in the United States.

Applying an historical approach to innovation and tourism: the international hotel in apartheid South Africa

Abstract: Research on innovation is linked only rarely to tourism history. This chapter contributes to scholarship on innovation and tourism history by analysing the conditions that precipitated the evolution of one public policy innovation that occurred in South Africa during the apartheid period. Under apartheid, racialized landscape of tourism were produced as a consequence of government's segregationist legislation. In the hotel sector separate hotels were established for 'non-Whites' as the mainstream hotel economy could only legally accommodate 'White' patrons. The contradictions of this policy became evident in the 1970s. Pressures mounted from major hotel groups to be permitted to accommodate a growing market of 'non-White' travellers. Government proposed the innovation of the 'international hotel' which would be allowed under certain conditions to move away from a strictly Whites-only market. The rise and fall of South Africa's unwanted innovation of the 'international hotel' is the focus of this chapter.

The White House Conference on Hunger, Nutrition and Health is an opportunity for transformational change

Abstract: In every country, a clear national strategy, goals and metrics are needed to end hunger, improve nutrition, reduce diet-related diseases and create a just, sustainable and equitable food system. We identify six policy domains where real change can be made to deliver this vision in the United States.

The rise and rise of academy trusts: continuing changes to the state-funded school system in England

Abstract: ABSTRACT This paper delineates the growth of academy trusts in England before exploring government intentions to base the future state-funded school system on ‘strong’ multi-academy trusts. Academies, directly funded by the central government, first appeared in 2002 as an alternative to local authority-managed provision, with the initial intention of addressing continued underperformance of schools in urban areas. It was not until 2010, however, with an incoming Coalition government that the academisation process was widened, a policy seemingly driven by a desire to limit the influence of local authorities in line with principles of new public management (NPM). The number of academies increased dramatically (for a variety of reasons) to the point where now over half the school population are within them. Individual academies have, since the appointment of Regional School Commissioners in 2014, been encouraged to join formally with other academies as multi-academy trusts (MATs). Whilst by 2022 there were nearly 10,000 academies, most were in MATs with the government signalling its intention through a White Paper to base the future on them. The academisation process has featured several areas of concern, however, not all of which will be resolved by the policy statements contained in this proposal for new legislation.

EU Digital Services Act: The White Hope of Intermediary Regulation

Abstract: Abstract Most experts and journalists agree on the huge importance of the European Union’s Digital Services Act (hereinafter DSA). But can the first proposal published by the EU Commission in December 2020 live up to the expectations expressed ahead? The business model of social media platforms has been criticized for years, but since the Cambridge Analytica scandal, this criticism has expanded beyond a relatively small circle of experts. Lawmakers around the world have tried to push platforms to enforce applicable law and take responsibility. This contribution looks at the key obligations under the DSA and how they are monitored for compliance. It also presents the provisions for greater transparency and accountability. Finally, it looks at the possible consequences if the DSA were to come into force in its current form.

Industrial policies, strategy and the UK’s Levelling Up agenda

Abstract: In the context of the UK economy’s slow and unbalanced growth, this paper discusses the degree to which recent Conservative Governments in the UK have moved towards the adoption of a strategic and coherent set of industrial policies to enhance economic performance across the country. It starts by outlining the priorities and principles of new forms of industrial strategy which emphasises the importance of cross-sectoral goals, intensive dialogue between government and the private sector, co-ordination between different policies and levels of government, directions to address societal and environmental challenges and the role of place-based policy making. The paper discusses the degree to which these principles have shaped, or been largely absent from, recent industrial policy development in the UK and particularly the interface between industrial and regional policies. It discusses the May Government’s move to set up an Industrial Strategy with a place ‘pillar’ and the influence of a mission approach. It then reviews the Johnson’s Government’s ‘Plan for Growth’ industrial policy agenda, focussing on the recent Levelling Up White Paper and examines how far and in what ways it has embedded these reforming principles. It finds that despite reflecting some of these principles in its rhetoric, the current government programme has substituted innovation and infrastructure policies for an actual industrial strategy, and continues to rely mainly on a top-down and technologically driven type of approach. The agenda lacks the capacity to deliver its levelling up goals due to inadequate funding, an incomplete devolution agenda and insufficiently developed place-based capacities and policies. Future development needs to move the principles from rhetoric into industrial policy direction and design, and to remedy the continuing lack of local and regional collaboration and co-ordination.

Digital Marketing Strategy using White Hat SEO Techniques

Abstract: A journal service system's forum for a publisher platform, or journal publication, that disseminates data about scientific activity, is known as OJS (Open Journal System). By utilizing SEO, websites that already exist may also have their search engine rankings improved. Making it simpler for consumers to locate addresses for scientific journal websites is one technique to use White Hat SEO. This study tries to boost website traffic on sites that host scholarly journals. The White Hat SEO (Search Engine Optimization) strategy was employed in this study. This study was done on a website that had not yet implemented SEO strategies, then used White Hat SEO techniques such optimizing keywords in title tags, content, meta keywords, meta descriptions, and social media sharing. The outcomes of the examination of SEO implementation might make it easier to find websites for scientific journals.