Felix Maringe

TL;DR: In this paper, the authors aimed at finding out the factors students consider important in their decision-making related to choice of university and courses of study and found that potential applicants to HE will increasingly become consumerist.

TL;DR: In this paper, the authors explored the decision making and experience of African students in UK HE and provided hypothesis for re-conceptualising these processes. But, they did not provide evidence base that would aid university level strategic planning in areas of recruitment from the African continent and in supporting its students to maximise the benefits from a UK HE experience.

TL;DR: Theoretical underpinnings of education marketing have been discussed in this article, with a broad overview of the role of marketing in higher education marketing, including the commodification of transformation, marketing as pro education, student as customer perspective, and the internationalisation of higher education.

TL;DR: In this article, the authors identify eight pedagogical strategies to address the issues of class size and diversity, which relate to increasing student participation and engagement; increasing curricula access and the language of instruction; increasing staff intercultural understanding; increasing opportunities for deep learning for all; on-going monitoring of student satisfaction, increasing opportunities to achieve; diversification of assessment; and the merit of Massive Open Online Courses (MOOCS).

TL;DR: The authors discusses the multiple perspectives associated with the notions of globalisation and internationalisation in HE and discusses a range of case studies of the adoption of internationalisatiopn in different countries including Spain, China, Australia and UK.