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Erdener Kaynak
Researcher at Pennsylvania State University
Publications - 189
Citations - 6736
Erdener Kaynak is an academic researcher from Pennsylvania State University. The author has contributed to research in topics: Marketing management & Marketing strategy. The author has an hindex of 39, co-authored 188 publications receiving 6462 citations. Previous affiliations of Erdener Kaynak include Bloomsburg University of Pennsylvania & Anadolu University.
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Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg's Two-Factor Theory.
TL;DR: In this paper, a modified version of the questionnaire developed by Keaveney and Young was administered to approximately 160 undergraduate business students at a state university in South Central Pennsylvania using path analysis, the hypothesized effects were tested empirically by incorporating a comprehensive set of independent variables and self-reported experiential assessments to predict experience, which in turn related to student satisfaction.
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Consumer perceptions of foreign products: An analysis of product‐country images and ethnocentrism
Erdener Kaynak,Ali Kara +1 more
TL;DR: In this paper, the authors investigate product country images, lifestyles and ethnocentric behaviors of Turkish consumers and provide suggestions to the marketers about the implications of the study results and reveal that Turkish consumers had significantly different perceptions of product attributes for the products coming from countries of different levels of socio-economic and technological development.
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Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?
Erdener Kaynak,S. Tamer Cavusgil +1 more
TL;DR: The authors examined how quality perceptions of consumers vary across four product classes: electronic items, food products, fashion merchandise, and household goods, and found that quality perceptions tend to be product-specific.
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Conventional and Islamic Banks: Patronage Behaviour of Jordanian Customers
TL;DR: In this article, the authors presented a study to understand customers' attitudes, beliefs and perceptions about the services offered by conventional and Islamic banks in Jordan, and they provided Jordanianbank executives and public policy makers, and other developing country executives, with insights into the kind of services bank customers find most appropriately appropriate to their banking needs.
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Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country
TL;DR: In this article, the authors examined Bangladeshi consumers' quality perceptions of products outsourced from nine foreign countries from where the country sources most of its product needs and compare them with their perceptions of domestic products.