Oscar W. DeShields

TL;DR: In this paper, a modified version of the questionnaire developed by Keaveney and Young was administered to approximately 160 undergraduate business students at a state university in South Central Pennsylvania using path analysis, the hypothesized effects were tested empirically by incorporating a comprehensive set of independent variables and self-reported experiential assessments to predict experience, which in turn related to student satisfaction.

TL;DR: In this article, the authors investigated potential influences of market orientation on small-sized service retailer performance and found that market orientation provides a company with a better understanding of its customers, competitors and environment, which subsequently leads to superior firm performance.

TL;DR: In this paper, a study was conducted to examine the impact of salesperson physical attractiveness and accent on receiver purchase intentions, and the authors found that if receivers behave according to the physical attractiveness stereotype, they should perceive attractive salespersons more favorably and respond to their sales pitches more readily than they do to unattractive salesperson.

TL;DR: In this paper, the authors employed the Kohli, Jaworski and Kumar (1993) market-orientation scale (MARKOR) to study the relationship between market orientation and finn performance in commercial organizations.

TL;DR: In this paper, a test of the ability of Tajfel's decoding theory to explain the influence of a Latino salesperson's credibility as measured by gender and accent on the purchase intentions of American and Mexican consumers was conducted.