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Alexandra Amado
Researcher at ISCTE – University Institute of Lisbon
Publications - 1
Citations - 220
Alexandra Amado is an academic researcher from ISCTE – University Institute of Lisbon. The author has contributed to research in topics: Marketing science & Qualitative marketing research. The author has an hindex of 1, co-authored 1 publications receiving 143 citations.
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Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis
TL;DR: In this article, the authors present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain, focusing on relevant terms and topics related with five dimensions: big data, marketing, Geographic location of authors' affiliation (countries and continents), products, and Sectors.