In this book two of the leading figures in argumentation theory present a view of argumentation as a means of resolving differences of opinion by testing the acceptability of the disputed positions. Their model of a 'critical discussion' serves as a theoretical tool for analysing, evaluating and producing argumentative discourse. They develop a method for the reconstruction of argumentative discourse that takes into account all aspects that are relevant to a critical assessment. They also propose a practical code of behaviour for discussants who want to resolve their differences in a reasonable way. This is a major contribution to the study of argumentation and will be of particular value to professionals and graduate students in speech communication, informal logic, rhetoric, critical thinking, linguistics, and philosophy.

http://catdir.loc.gov/catdir/samples/cam041/2003046181.pdf

A Systematic Theory of Argumentation: The pragma-dialectical approach

Preface 1. The Study of Racism and the Press 2. Theoretical Framework 3. Headlines 4. Subjects and Topics 5. News Schemata, Argumentation and Editorials 6. Quotations and Sources 7. Meanings and Ideologies 8. Style and Rhetoric 9. The Reproduction of News about Ethnic Affairs 10. General Conclusions. Appendix: Guidelines on Race Reporting

http://www.discourses.org/OldBooks/Teun%20A%20van%20Dijk%20-%20Racism%20and%20the%20Press.pdf

Racism and the press

In this article, past consumer research dealing with advertising images is analyzed and critiqued for its underlying assumption: that pictures are reflections of reality. The case against this assumption is presented, and an alternative view, in which visuals are a convention-based symbolic system, is formulated. In this alternative view, pictures must be cognitively processed, rather than absorbed peripherally or automatically. The author argues that current conceptualizations of advertising images are incommensurate with what ads are really like, and that many images currently dismissed as affect laden or information devoid are, in fact, complex figurative arguments. A new theoretical framework for the study of images is advanced in which advertising images are a sophisticated form of visual rhetoric. The process of consumer response implied by the new framework differs radically from past concepts in many ways, but also suggests new ways to approach questions currently open in the literature on the nature and processing of imagery. A pluralistic program for studying advertising pictures as persuasion is outlined.

Images in Advertising: The Need for a Theory of Visual Rhetoric

Contents: Preface. Introduction. Part I: Historical Backgrounds. Analytic, Dialectic and Rhetoric. Analysis of Fallacies, Controversy, and Discussion. Perelman and Olbrechts-Tyteca's New Rhetoric. Toulmin's Model of Argumentation. Part II: Contemporary Developments. Informal Logic and Critical Thinking. Communication and Rhetoric. Fallacies and Formal Logic. Dialogue Logic and Formal Dialectics. Pragma-Dialectics and Critical Discussion. Language-Oriented Approaches to Argumentation. Other Significant Developments.

Fundamentals of Argumentation Theory : A Handbook of Historical Backgrounds and Contemporary Developments

The Balanced Scorecard currently receives much attention. This article analyses the means by which the authors of The Balanced Scorecard have created that attention. Is it the result of a new and convincing theory,or is it merely the result of persuasive rhetoric,where convincing theory differs from solely persuasive rhetoric in that concepts and claims are based on sound argumentation? The article concludes that the text is not so convincing as persuasive—a feature characteristic of the genre of management guru texts; and,at the end,the article discusses the reasons for and appropriateness of such a genre and the consequences that should follow from the results of the analysis. # 2003 Elsevier Ltd. All rights reserved.

/pdf/the-balanced-scorecard-what-is-the-score-a-rhetorical-1krr03ek13.pdf

The Balanced Scorecard: what is the score? A rhetorical analysis of the Balanced Scorecard

Classical Rhetoric for the Modern Student

The Medieval Tradition of Seneca's Letters

Ovids Heroides: Studien zur inneren Form und zur Motivation. Inaugural-Dissertation der Philosophischen Fakultät der Friedrich-Alexander-Universität Erlangen-Nürnberg

Charles S. Rayment

Papers

Classical Rhetoric for the Modern Student

The Medieval Tradition of Seneca's Letters

Ovids Heroides: Studien zur inneren Form und zur Motivation. Inaugural-Dissertation der Philosophischen Fakultät der Friedrich-Alexander-Universität Erlangen-Nürnberg

Le "Dialogue des orateurs" de Tacite et la philosophie de Cicéron

A Current Survey of Ancient Rhetoric