J
James Lappeman
Researcher at University of Cape Town
Publications - 27
Citations - 163
James Lappeman is an academic researcher from University of Cape Town. The author has contributed to research in topics: Middle class & Bottom of the pyramid. The author has an hindex of 6, co-authored 19 publications receiving 87 citations.
Papers
More filters
Journal ArticleDOI
Studying social media sentiment using human validated analysis
TL;DR: This study focused on measuring the online sentiment of South Africa's major banks over a 12-month period and provides an analysis of online sentiment using a unique combination of NLP and human validation techniques to create net sentiment scores and categorise topics of online conversation.
Journal ArticleDOI
Personal values and willingness to pay for fair trade coffee in Cape Town, South Africa
TL;DR: In this paper, the authors used a questionnaire survey to investigate South African consumers' ethical buying behavior, using conjoint analysis to imitate the multi-attribute decision consumers face when buying coffee.
Journal ArticleDOI
Rethinking share-of-wallet at the bottom of the pyramid: using financial diaries to observe monthly category trade-offs
TL;DR: In this paper, the authors provided empirical evidence for the impact that income and expenditure fluctuations have on understanding the fundamentals of BoP household share-of-wallet in South Africa using a longitudinal financial diary methodology.
Journal ArticleDOI
Firestorm Response: Managing Brand Reputation during an nWOM Firestorm by Responding to Online Complaints Individually or as a Cluster
TL;DR: The authors provide evidence of how marketers should respond to a sudden discharge of negative word-of-mouth (nWOM) communication that spreads rapidly across social media platforms, known as an onl...
Journal ArticleDOI
Not one segment: using global and local BoP characteristics to model country-specific consumer profiles
TL;DR: In this paper, a generic bottom-of-the-pyramid (BoP) segmentation strategy does not represent a multi-country BoP consumer profile and is inappropriate for emerging markets, especially in Africa.