P
Philip Kotler
Publications - 1
Citations - 6997
Philip Kotler is an academic researcher. The author has contributed to research in topics: Business marketing & Marketing effectiveness. The author has an hindex of 1, co-authored 1 publications receiving 6885 citations.
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Marketing management: analysis. planning. implementation and control
TL;DR: In this paper, the authors discuss the critical role of marketing in organizations and society, and propose a set of strategies for the global marketplace, including direct marketing, sales-promotion, and public-relations.