What makes us modern? This is a classic question in philosophy as well as in political science. However it is often raised without including science and technology in its definition. The argument of this book is that we are modern as long as we split our political process in two - between politics proper, and science and technology. This division allows the formidable expansion of the Western empires. However it has become more and more difficult to maintain this distance between science and politics. Hence the postmodern predicament - the feeling that the modern stance is no longer acceptable but that there is no alternative. The solution, advances one of France's leading sociologists of science, is to realize that we have never been modern to begin with. The comparative anthropology this text provides reintroduces science to the fabric of daily life and aims to make us compatible both with our past and with other cultures wrongly called pre-modern.

We Have Never Been Modern

Der Beitrag beschreibt einen Ansatz systematischer, regelgeleiteter qualitativer Analyse von Text, der methodische Starken der quantitativen Inhaltsanalyse teilweise ubernimmt und zu einem qualitativ orientierten Instrumentarium ausweitet. Dazu werden historische Entwicklungslinien der Inhaltsanalyse aufgezeigt und die Grundlagen der Technik (Analyseeinheiten, Schrittmodelle, Arbeiten mit Kategoriensystemen, Gutekriterien) expliziert. Schlieslich werden an Techniken Qualitativer Inhaltsanalyse die induktive Kategorienentwicklung und die deduktive Kategorienanwendung naher dargestellt. Es wird gezeigt, wo Computerprogramme diese qualitativen Analyseschritte unterstutzen konnen, es werden Ansatzpunkte quantitativer Auswertungsschritte festgemacht und abschliesend die Moglichkeiten und Grenzen des Ansatzes diskutiert.
URN: urn:nbn:de:0114-fqs0002204

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Qualitative Content Analysis

Surely since the Enlightenment, if not before, the study of mind has centered principally on how man achieves a "true" knowledge of the world. Emphasis in this pursuit has varied, of course: empiricists have concentrated on the mind's interplay with an external world of nature, hoping to find the key in the association of sensations and ideas, while rationalists have looked inward to the powers of mind itself for the principles of right reason. The objective, in either case, has been to discover how we achieve "reality," that is to say, how we get a reliable fix on the world, a world that is, as it were, assumed to be immutable and, as it were, "there to be observed." This quest has, of course, had a profound effect on the development of psychology, and the empiricist and rationalist traditions have dominated our conceptions of how the mind grows and how it gets its grasp on the "real world." Indeed, at midcentury Gestalt theory represented the rationalist wing of this enterprise and American learning theory the empiricist. Both gave accounts of mental development as proceeding in some more or less linear and uniform fashion from an initial incompetence in grasping reality to a final competence, in one case attributing it to the working out of internal processes or mental organization, and in the other to some unspecified principle of reflection by which—whether through reinforcement, association, or conditioning—we came to respond to the world "as it is." There have always been dissidents who

The Narrative Construction of Reality

1. Television, Ontology and the Transitional Object 2. Television and a Place Called Home 3. The Suburbanization of the Public Sphere 4. The Tele-Technological System 5. Television and Consumption 6. On the Audience 7. Television, Technology and Everyday Life References

Television and everyday life

The search for self-identity is a key determinant of postmodern consumption so it is essential for marketers to understand the concept and dynamics of self, the symbolic meaning of goods and the role played by brands. Building from the concept of advertising literacy, this paper outlines a model of the dialectical relationship between self-identity and social-identity, the domains of self-symbolism and social-symbolism, and the process of the mediated experience of advertising and the lived experience of products/services. Implications for brand strategy are discussed in relation to trust, deep meaning and the possibilities for mass-market brands to have personal meaning for the individual.

Brands as symbolic resources for the construction of identity

Preface Introduction: The Role of the Reader I. Open 1. The Poetics of the Open Work 2. The Semantics of Metaphor 3. On the Possibility of Generating Aesthetic Messages in an Edenic Language II. Closed 4. The Myth of Superman 5. Rhetoric and Ideology in Sue's Les Mysteres de Paris 6. Narrative Structures in Fleming III. Open/Closed 7. Peirce and the Semiotic Foundations of Openness: Signs as Texts and Texts as Signs 8. Lector in Fabula: Pragmatic Strategy in a Metanarrative Text Appendix 1 Appendix 2 Bibliography

The Role of the Reader: Explorations in the Semiotics of Texts

Structural Semantics: An Attempt at a Method

Heuretics: The Logic of Invention

Give us 5 minutes and we will show you the best book to read today. This is it, the semiotics of poetry that will be your best choice for better reading book. Your five times will not spend wasted by reading this website. You can take the book as a source to make better concept. Referring the books that can be situated with your needs is sometime difficult. But here, this is so easy. You can find the best thing of book that you can read.

Semiotics of Poetry

Introduction 1. Two Models of Interpretation 2. Unlimited Semiosis and Drift Pragmaticism vs. \"Pragmatism\" 3. Intentio Lectoris: The State of the Art 4. Small Worlds 5. Interpreting Serials 6. Interpreting Drama 7. Interpreting Animals 8. A Portrait of the Elder as a Young Pliny 9. Joyce, Semiosis, and Semiotics 10. Abduction in Uqbar 11. Pirandello Ridens 12. Fakes and Forgeries 13. Semantics, Pragmatics, and Text Semiotics 14. Presuppositions 15. On Truth: A Fiction References Index

Roland A. Champagne

Papers

The Role of the Reader: Explorations in the Semiotics of Texts

Structural Semantics: An Attempt at a Method

Heuretics: The Logic of Invention

Semiotics of Poetry

The Limits of Interpretation