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Shantanu Bhattacharya

Researcher at INSEAD

Publications -  26
Citations -  3185

Shantanu Bhattacharya is an academic researcher from INSEAD. The author has contributed to research in topics: New product development & Supply chain. The author has an hindex of 15, co-authored 26 publications receiving 2742 citations. Previous affiliations of Shantanu Bhattacharya include Singapore Management University.

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Closed-Loop Supply Chain Models with Product Remanufacturing

TL;DR: This paper addresses the problem of choosing the appropriate reverse channel structure for the collection of used products from customers and shows that simple coordination mechanisms can be designed such that the collection effort of the retailer and the supply chain profits are attained at the same level as in a centrally coordinated system.
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Managing New Product Definition in Highly Dynamic Environments

TL;DR: In this article, the authors present a model of an approach called real-time definition, in which a firm adapts its product definition process to the market and competitive environment, resolving uncertainty in the product definition through frequent, repeated interactions with customers and using a flexible development process.
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Technology Selection and Commitment in New Product Development: The Role of Uncertainty and Design Flexibility

TL;DR: It is argued that the "pizza-bin" approach of rejecting prospective technologies outright may not serve firms well when the pressure to differentiate products is enormous, and two approaches to design flexibility are considered, termed parallel path andsufficient design, which allow the firm to concurrently develop its products while the technology is being validated.
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An Innovative Public–Private Partnership: New Approach to Development

TL;DR: In this paper, a case study of an actual implementation by United Nations Industrial Development Organization (UNIDO) in collaboration with a number of other organizations to upgrade the capabilities of automotive component suppliers in India, to enable them to supply to world-class manufacturers.
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The effect of remanufacturing on procurement decisions for resellers in secondary markets

TL;DR: This paper model the case of a reseller who procures used products based on an older generation of technology from an advanced market and shows that using remanufacturing to serve secondary markets reduces the number of units procured from the advanced market for the reseller.