S
Sven Heidenreich
Researcher at Saarland University
Publications - 67
Citations - 2435
Sven Heidenreich is an academic researcher from Saarland University. The author has contributed to research in topics: Empirical research & New product development. The author has an hindex of 22, co-authored 59 publications receiving 1587 citations. Previous affiliations of Sven Heidenreich include EBS University of Business and Law.
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The dark side of customer co-creation: exploring the consequences of failed co-created services
TL;DR: In this article, the authors examine the implications of customer co-creation in service failure episodes and suggest that in such cases customer satisfaction is best restored by offering co-created service recovery.
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How to overcome pro-change Bias: : Incorporating passive and active innovation resistance in innovation decision models
Katrin Talke,Sven Heidenreich +1 more
TL;DR: In this article, the authors argue that consumers often reject innovations without considering their potential, such that the adoption process ends before it really has begun, and that innovation resistance, prior to product evaluation, is a regular consumer response that must be recognized and managed to facilitate new product adoption.
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What about Passive Innovation Resistance? Investigating Adoption-Related Behavior from a Resistance Perspective
TL;DR: In this paper, the authors developed and empirically validated a scale to measure individual differences in consumers' predisposition to resist innovations (hereafter, passive innovation resistance, or PIR).
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Effectuation or causation as the key to corporate venture success? Investigating effects of entrepreneurial behaviors on business model innovation and venture performance
TL;DR: In this article, the authors investigated the effectiveness of effectuation and causation as primary entrepreneurial logics to create business model innovation (BMI) by analyzing data obtained from 128 corporate ventures with partial least squares structural equation modeling.
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Innovations—Doomed to fail? investigating strategies to overcome passive innovation resistance
Sven Heidenreich,Tobias Kraemer +1 more
TL;DR: In this paper, the authors evaluate the effectiveness of marketing instruments (i.e., mental simulation and benefit comparison) to reduce negative effects of passive innovation resistance on new product adoption and find that the effect of both marketing instruments was stronger the more radical the new product was perceived.