Sven Heidenreich

TL;DR: In this article, the authors examine the implications of customer co-creation in service failure episodes and suggest that in such cases customer satisfaction is best restored by offering co-created service recovery.

TL;DR: In this article, the authors argue that consumers often reject innovations without considering their potential, such that the adoption process ends before it really has begun, and that innovation resistance, prior to product evaluation, is a regular consumer response that must be recognized and managed to facilitate new product adoption.

TL;DR: In this paper, the authors developed and empirically validated a scale to measure individual differences in consumers' predisposition to resist innovations (hereafter, passive innovation resistance, or PIR).

TL;DR: In this article, the authors investigated the effectiveness of effectuation and causation as primary entrepreneurial logics to create business model innovation (BMI) by analyzing data obtained from 128 corporate ventures with partial least squares structural equation modeling.

TL;DR: In this paper, the authors evaluate the effectiveness of marketing instruments (i.e., mental simulation and benefit comparison) to reduce negative effects of passive innovation resistance on new product adoption and find that the effect of both marketing instruments was stronger the more radical the new product was perceived.