V
Veroline Cauberghe
Researcher at Ghent University
Publications - 66
Citations - 2180
Veroline Cauberghe is an academic researcher from Ghent University. The author has contributed to research in topics: Literacy & Crisis communication. The author has an hindex of 16, co-authored 66 publications receiving 1342 citations.
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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
TL;DR: In this paper, the authors found that Instagram influencers with high numbers of followers are found more likeable, partly because they are considered more popular, while if the influencer follows very few accounts him-/herself, this can negatively impact popular influencers' likeability.
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Advergames: the impact of brand prominence and game repetition on brand responses
TL;DR: This paper explored the impact of in-game brand exposure strength by investigating the advertising effects of brand prominence and game repetition and found that repeated playing an identical game had no effect on brand recall, but had a negative impact on brand attitude.
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Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda
Liselot Hudders,Pieter De Pauw,Veroline Cauberghe,Katarina Panic,Brahim Zarouali,Esther Rozendaal +5 more
TL;DR: In this article, a theoretically grounded framework for investigating how children process embedded advertising is proposed. But, the framework is limited in the sense that it does not consider the effect of advertising literacy on children's cognitive, moral and affective beliefs.
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How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
TL;DR: This paper examined the impact of sponsored vlogs on young adolescents' ability to critically process advertising and found that they are increasingly targeting young adolescents and challenging their abilities to critically evaluate advertising.
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How advertising literacy training affect children's responses to television commercials versus advergames
TL;DR: In this article, the authors examined children's advertising literacy level for traditional versus embedded advertising formats by comparing their cognitive and affective advertising literacy levels for television commercials vs. advergames.