W
Walter Weiss
Researcher at Yale University
Publications - 3
Citations - 2779
Walter Weiss is an academic researcher from Yale University. The author has contributed to research in topics: Source credibility & Size Perception. The author has an hindex of 3, co-authored 3 publications receiving 2546 citations.
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Journal ArticleDOI
The Influence of Source Credibility on Communication Effectiveness
Carl I. Hovland,Walter Weiss +1 more
Journal ArticleDOI
Transmission of information concerning concepts through positive and negative instances.
Carl I. Hovland,Walter Weiss +1 more
Journal ArticleDOI
Influence of unbalanced response scales on size judgments.
Walter Weiss,David A. Hodgson +1 more