Multi-Objective Optimization takes care of different objectives with the objectives keeping their own units. The internal mechanical solution of a Ratio System, producing dimensionless numbers, is preferred. The ratio system creates the opportunity to use a second approach: a Reference Point Theory, which uses the ratios of the ratio system. This overall theory is called MOORA (Multi-Objective Optimization by Ratio Analysis). The results are still more convincing if a Full Multiplicative Form is added forming MULTIMOORA. The control by three different approaches forms a guaranty for a solution being as non-subjective as possible. MULTIMOORA, tested after robustness, showed positive results.

Robustness of MULTIMOORA : a method for multi-objective optimization

Risk Analysis in Construction Project - Chosen Methods

It is notable that the interest in clusters and their role in sustainable regional development are increasing as scholars often review this topic. Valuable observations are made on how the clusters should be researched in order to improve their performance which would result in economic growth both on regional and national scale. Clusters’ performance is complicated to evaluate as the measures of the aspects that must be calculated differ and the most appropriate solution to formalize these aspects should be found. Different multi-criteria evaluation methods are suggested by scholars for a quantitative evaluation of performance of a certain phenomenon. This study attempts to present the clusters’ performance evaluation by applying the multi-criteria SAW method. Seven clusters from Lithuania and Latvia were examined to serve the purpose of this study. The multi-criteria analysis could be used as a method in further evaluation of clusters’ performance for it is comprehensible, easy to apply, helpful in the data evaluation of different measures and it provides adequate results, which is very important in a quantitative analysis. The results suggest that processes are very important in clusters’ performance evaluation for clusters which show good results with processes, stay in high positions, whereas clusters which are keeping behind with processes show worse results in their performance. The study still needs to be supplemented by more clusters to obtain specific information and to elaborate on more specific clusters’ performance evaluation methods.

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Towards competitive regional development through clusters: approaches to their performance evaluation

The growing competition on the international markets means that the importance of enterprise marketing activities is increasing. However, the attention paid to theoretical and practical marketing problems by enterprises is insufficient. This particularly refers to the analysis of marketing strategy effectiveness. It is not clear how marketing affects enterprise performance. To perform this analysis, the quantitative evaluation of enterprise marketing activities is required. Enterprise marketing is a complex multi-faceted phenomenon. Its various aspects are described by multidimensional and often oppositely directed criteria. Therefore, in this case, multicriteria evaluation methods can be successfully used for analysis. The state of the enterprise marketing system is described by sets of criteria. Therefore, the problem of adequate evaluation of their weights arises. Sometimes, it is possible to reduce the number of evaluation criteria by developing their hierarchical system. However, the questio...

/pdf/quantitative-evaluation-of-enterprise-marketing-activities-hujgj3fqa1.pdf

Quantitative evaluation of enterprise marketing activities

Financial Risk Estimation in Construction Contracts

There are two principal problems arising for marketing management: first—the increase of marketing ability to use effectively its resources, and second—to inventory the risks influencing marketing activity in order to develop their management strategy. Considering exceptional riskiness of marketing, the solution of marketing efficiency problems is not separable from identification of risks, influencing marketing, and their management strategies development. Integrated analysis of marketing efficiency and risk management problems is performed in two ways. First, a marketing risks portfolio management situation is analysed in such a way that resources, intended for risk management, are distributed among the means of decreasing value at risk in such a manner that the overall value of risk, i.e. the resultant of all risk values, would be minimal. Second, based on the expert efficiency estimates for a unit of costs in every element of marketing structure, a distribution of costs is pursued which would...

/pdf/integrated-management-of-marketing-risk-and-efficiency-2t0i3rgjkd.pdf

Integrated management of marketing risk and efficiency / integruotas marketingo rizikos ir efektyvumo valdymas

Enterprises operating in a complicated, constantly changing environment should pay much more attention to the market and the user, ie to marketing. Despite the fact that the main subject of the state economy is an enterprise, the problems of marketing are mostly analysed at the level of activities. At the enterprises, these problems, which are of great practical and theoretical importance, are paid little attention. One of the main problems in this context is quantitative evaluation of marketing effectiveness. The nature of the considered processes implies that this problem can be solved by multiple criteria evaluation methods. It allows us to offer a particular methodology verified by calculations. The evaluation of some actual enterprises has shown that marketing considerably affects their commercial activities in a positive way, increasing their effectiveness (profitability).

/pdf/quantitative-evaluation-of-enterprise-marketing-dqh0ydjj76.pdf

Quantitative evaluation of enterprise marketing effectiveness

http://leidykla.vgtu.lt/conferences/BM_2012/international_economy/366_372_Ginevicius.pdf

Determining the Effectiveness of Enterprise Marketing Based on the 4P`s model

Enterprises make the core of the state economy, determining its successful development. However, marketing problems have not been thoroughly considered at the enterprise level, with the emphasis being usually placed on the areas of activities. Meanwhile, the analysis of the commercial activities of enterprises shows that their marketing systems are far from being perfect. Therefore, a significant research and practical problem arises, which is associated with comprehensive analysis of the activities of enterprise marketing departments aimed at improving their performance.

Adomas Ginevičius

Papers

Quantitative evaluation of enterprise marketing activities

Integrated management of marketing risk and efficiency / integruotas marketingo rizikos ir efektyvumo valdymas

Quantitative evaluation of enterprise marketing effectiveness

Determining the Effectiveness of Enterprise Marketing Based on the 4P`s model

The effectiveness of enterprise marketing system