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Ai Na Seow

Researcher at Universiti Tunku Abdul Rahman

Publications -  13
Citations -  171

Ai Na Seow is an academic researcher from Universiti Tunku Abdul Rahman. The author has contributed to research in topics: Renewable energy & Tourism. The author has an hindex of 4, co-authored 12 publications receiving 90 citations.

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Intention to visit Malaysia for medical tourism using the antecedents of Theory of Planned Behaviour: A predictive model

TL;DR: In this article, the authors examined the extended model of Theory of Planned Behaviour in predicting tourists' intention in seeking medical tourism in Malaysia and found that perceived benefits and perceived costs are significantly related to attitude; resource availability is significantly related with perceived behavioural control; and attitude and subjective norm are significantly correlated with intention for medical tourism.
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Investigating nonusers’ behavioural intention towards solar photovoltaic technology in Malaysia: The role of knowledge transmission and price value

TL;DR: In this article, a conceptual framework based on the unified theory of acceptance and use of technology was developed in an attempt to understand nonusers' behavioural intention in adopting solar PV technology.
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Predicting medical tourism behavioural intention using social cognition models

TL;DR: In this article, the authors proposed the adoption of two social cognition models: the theory of planned behaviour (TPB) and protection motivation theory (PMT), to predict medical tourism behavioural intention, as well as compare their predictive power by integrating TBP and PMT in a single model.
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Can protection motivation theory explain the perception of international tourists' on medical tourism?

TL;DR: In this paper, a research framework is derived from the exceptional component of fear appeal in protection motivation theory (PMT) to predict international tourists' behavioural intention for medical tourism in Malaysia.
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Small and medium-size enterprises’ business performance in tourism industry: the mediating role of innovative practice and moderating role of government support

TL;DR: In this paper, the authors examine the constructs that contribute to the business performance of small and medium enterprises in the tourism industry (TSMEs) using data from 278 TSMEs' business owners.