자연주의적 탐구조사(Naturalistic Inquiry)

Imagined communities: Reflections on the origin and spread of nationalism

‘The Production of Space’, in: Frans Jacobi, Imagine, Space Poetry, Copenhagen, 1996, unpaginated.

The Production of Space

MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

All these premises having, as I think, been clearly made out, it is impossible that the rulers now on earth should make any benefit, or derive any the least shadow of authority from that, which is held to be the fountain of all power, Adam's private dominion and paternal jurisdiction; so that he that will not give just occasion to think that all government in the world is the product only of force and violence, and that men live together by no other rules but that of beasts, where the strongest carries it, and so lay a foundation for perpetual disorder and mischief, tumult, sedition and rebellion, (things that the followers of that hypothesis so loudly cry out against) must of necessity find out another rise of government, another original of political power, and another way of designing and knowing the persons that have it, than what Sir Robert Filmer hath taught us.

Two Treatises of Government.

In this article, we illustrate how Exarcheia, an Athenian neighbourhood that is renowned for its capacity for revolt and anti-capitalist ethos, provides a rich site for utopian praxis, particularly in relation to a range of green and ethical marketplace behaviours. Arguing that space and place are essential to questions of ethics, ecology, and politics, we explore Exarcheia as a heterotopian space that fosters critique and experimentation, generating new ways of thinking and doing green/ethical behaviours. Drawing on data from a two-year ethnography, our findings not only challenge individualised and de-contextualised notions of the consumer, but also expose moralistic and post-political assumptions that often go unnoticed in ethical and green consumer research. We point to the need for a counter-strand in the literature that reviews instances that we recognise as ethical or green consumerism not in terms of identity projects or given ideas of ethics but rather with reference to the particularity...

Heterotopian space and the utopics of ethical and green consumption

We explore the slow disappearance of the postmodern critique that challenged mainstream marketing and emphasised the importance of locating phenomena in their wider social, political and historic c...

Rethinking consumer culture theory from the postmodern to the communist horizon

If Politics, following Aristotle (1984), is a matter of analysing, comparing and ultimately creating practices of human association, we will do well to regard consumption practices as inherently political. Such a regard requires us to take a comparative-prospective disposition towards the roles and practices that underpin the production and distribution of subsistence and luxury. It also requires us to treat the functional mechanics of what political economists used to call ‘the mode of production’, that is, the set of practices through which human societies produce their means of survival and distinction, thereby reproducing themselves, as characteristically political. This special issue brings such a series of politically-oriented accounts of contemporary consumption practices together. Its contributors attempt to see practices of consumption for what they actually are, beyond the motifs of concealment and construction which we briefly discuss by way of introduction below, for the sake of debating what these practices might eventually become. Consumption, we argue, is political: to seek to analyse as if it were otherwise is to dogmatically seek refuge in a world of fantasy.

The politics of consumption

This article offers an analysis of marketing as an ideological set of practices that makes cultural interventions designed to infuse social relations with biopolitical injunctions. We examine a con...

Biopolitical Marketing and Social Media Brand Communities

Studies of materialism have increased in recent years, and most of these studies examine various aspects of materialism including its individual or social consequences. However, understanding, and ...

Alan Bradshaw

Papers

Heterotopian space and the utopics of ethical and green consumption

Rethinking consumer culture theory from the postmodern to the communist horizon

The politics of consumption

Biopolitical Marketing and Social Media Brand Communities

The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test