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Pierre McDonagh
Researcher at University of Bath
Publications - 75
Citations - 4182
Pierre McDonagh is an academic researcher from University of Bath. The author has contributed to research in topics: Sustainability & Sustainable consumption. The author has an hindex of 22, co-authored 72 publications receiving 3688 citations. Previous affiliations of Pierre McDonagh include Cardiff University & Dublin City University.
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Who are organic food consumers? A compilation and review of why people purchase organic food
Renée Shaw Hughner,Pierre McDonagh,Andrea Prothero,Clifford J. Shultz,Julie Dangremond Stanton +4 more
TL;DR: In this article, the authors integrate and synthesize the findings of published research on organic food consumption and identify several themes that reflect the various rationales used by consumers when deciding to purchase organic food.
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Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
TL;DR: In this paper, the authors argue that micromarketing cannot examine the relationship between sustainable consumption and the quality of life critically because the essence of the relationship lies in the domina...
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Sustainability marketing research: past, present and future
Pierre McDonagh,Andrea Prothero +1 more
TL;DR: The authors provide a synthesis and critical assessment of the sustainability marketing literature, from the period 1998-2013, building on a previous assessment from 1971 to 1998, providing a particular call for theoretical and managerial reflections which tackle broader systemic and institutional issues within the discipline.
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The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
Bernt Aarset,Suzanne C. Beckmann,Enrique Bigné,Malcolm Beveridge,Trond Bjorndal,Jane Bunting,Pierre McDonagh,Catherine Mariojouls,James F. Muir,Andrea Prothero,Lucia A. Reisch,Andrew Smith,Ragnar Tveterås,James A. Young +13 more
TL;DR: The authors explored consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon and found that most consumers are confused about the meaning of the term organic and are largely unaware of the organic certification and labelling process.
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Is Green the New Black? Reflections on a Green Commodity Discourse:
TL;DR: In this paper, the authors examine the global sustainability movement through the lens of a green commodity discourse as introduced by Prothero and Fitchett, and the current wave of sustainability efforts and initi...