Problem: Companies are facing problems concerning the attraction and retention of talented employees, due to the shortage of individuals with competence. Employer Branding is a relatively new conce ...

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Employer Branding in Human Resource Management : The Importance of Recruiting and Retaining Employees

Personnel selection, as well as any business process, should meet modern requirements for minimal personnel risks, appropriate value and high efficiency. The introduction of modern innovative technologies allows meeting these requirements. In the first stages of staff selection, low-cost methods should be actively used without personal contact with the applicant. Information from social networks can be used as data for this stage of selection. The article suggests new mechanisms for using information from social networks on applicants to improve the efficiency of staff selection. The proposed approach allows the selection of applicants segmenting them into "red", "yellow" and "green" groups. “Red” group candidates are expected to be rejected at an early stage. Applicants from the “green" group should be transferred to the final stages of selection, even skipping the intermediate ones. This approach significantly simplifies and speeds up the initial stages of staff selection.

Modern recruitment approaches in personnel selection

The purpose of this research is to identify the state and development prospects of the Russian freelance market in the context of the COVID-19 pandemic. It is concluded that the coronavirus pandemic has led to a significant increase in demand for freelance services. There is a clear competition between free employment and office employment. Hiring freelancers is becoming one of the ways to stabilize the work process. The main reasons for hiring free workers are: cost reduction and the need to work on separate projects, as well as access to a wide range of services. The factors of long-term growth of the freelance market are presented. It is noted that the growth prospects of the freelance market in Russia are observed both in more traditional segments and in the digital economy, in particular: brand analytics, the Internet of Things, mobile marketing (app-marketing), machine learning, cloud technologies, e-commerce, encryption.

Состояние и перспективы развития российского рынка фриланса в условиях пандемии covid-19

This chapter surveys the literature regarding organizational attraction, development and retention strategies as they apply to digital talent. In combination with the literature review, the chapter integrates key practices found in the information and communication technology industry and discusses their implications for digital talent management.

Digital Talent Management Strategies and Practices

The article dwells upon various aspects of employer branding in information technology (IT) companies and related issues: the prevalence of popular system of values in the professional field and their use in forming the company's value offer, the most effective channels for disseminating information about the employer in the IT sphere; creation of a technology brand as part of a successful company’s employer brand.

Alexey I. Tikhonov

Papers

Applying of employer branding system in the IT-companies´ human resource management