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Alfred Taudes
Researcher at Vienna University of Economics and Business
Publications - 105
Citations - 1376
Alfred Taudes is an academic researcher from Vienna University of Economics and Business. The author has contributed to research in topics: New product development & Incentive. The author has an hindex of 15, co-authored 103 publications receiving 1299 citations. Previous affiliations of Alfred Taudes include University of Münster & University of Vienna.
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Options analysis of software platform decisions: a case study
TL;DR: This paper argues that traditional quantitative approaches to a cost-benefit analysis give only a partial picture of decision situations in IT investment situations, and compares different valuation techniques for this task and discusses their respective advantages and drawbacks.
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Software growth options
TL;DR: Methods for evaluating sequential exchange options in order to obtain estimates for the value of software growth options--that is, IS functions that are embedded in an IT platform and that can be employed once the particular base system is installed and their use is economically justified are examined.
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A dynamic segmentation approach for targeting and customizing direct marketing campaigns
TL;DR: In this article, a two-stage approach for dynamically deriving behaviorally persistent segments and subsequent target marketing selection using retail-purchase histories from loyalty-program members is proposed.
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A Multivariate Polya Model of Brand Choice and Purchase Incidence
Udo Wagner,Alfred Taudes +1 more
TL;DR: In this article, an integrated stochastic model of purchase timing and brand selection is developed, which incorporates the influence of marketing mix variables, seasonality and trend, and also allows for various individual choice mechanisms.
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Practice Prize Report---An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing
TL;DR: In this article, a decision-support system for dynamic retail pricing and promotion planning is described, which incorporates price, reference price effects, seasonality, article availability information, features, and discounts.