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Andreas Mild
Researcher at Vienna University of Economics and Business
Publications - 54
Citations - 1446
Andreas Mild is an academic researcher from Vienna University of Economics and Business. The author has contributed to research in topics: New product development & Incentive. The author has an hindex of 13, co-authored 54 publications receiving 1342 citations. Previous affiliations of Andreas Mild include University of Wollongong & University of Vienna.
Papers
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Options analysis of software platform decisions: a case study
TL;DR: This paper argues that traditional quantitative approaches to a cost-benefit analysis give only a partial picture of decision situations in IT investment situations, and compares different valuation techniques for this task and discusses their respective advantages and drawbacks.
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Open innovation modes and the role of internal R&D: An empirical study on open innovation adoption in Europe
Alexander Schroll,Andreas Mild +1 more
TL;DR: In this article, the authors investigate how and how much open innovation is used across Europe and provide comprehensive empirical evidence for the adoption of inbound and outbound open innovation activities in Europe.
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An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data
Andreas Mild,Thomas Reutterer +1 more
TL;DR: This paper presents an extension of collaborative filtering algorithms for such data situations and applies it to a real-world retail transaction dataset and can be shown to deliver superior results in terms of predictive accuracy.
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A dynamic segmentation approach for targeting and customizing direct marketing campaigns
TL;DR: In this article, a two-stage approach for dynamically deriving behaviorally persistent segments and subsequent target marketing selection using retail-purchase histories from loyalty-program members is proposed.
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A critical review of empirical research on open innovation adoption
Alexander Schroll,Andreas Mild +1 more
TL;DR: The state-of-the-art of empirical open innovation research is summarized and reviewed in this article, where a clear focus on large-scale quantitative-oriented studies was set.