Strategic managers are consistently faced with the decision of how to allocate scarce corporate resources in an environment that is placing more and more pressures on them. Recent scholarship in strategic management suggests that many of these pressures come directly from sources associated with social issues in management, rather than traditional arenas of strategic management. Using a greatly improved source of data on corporate social performance, this paper reports the results of a rigorous study of the empirical linkages between financial and social performance. Corporate social performance (CSP) is found to be positively associated with prior financial performance, supporting the theory that slack resource availability and CSP are positively related. CSP is also found to be positively associated with future financial performance, supporting the theory that good management and CSP are positively related.? 1997 by John Wiley & Sons, Ltd

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The corporate social performance-financial performance link

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...

What's in a Name? Reputation Building and Corporate Strategy

Why have systems of “transnational private regulation” recently emerged to certify corporate social and environmental performance? Different conceptions of institutional emergence underlie different answers to this question. Many scholars argue that firms create certification systems to solve problems in the market—a view rooted in a conception of institutions as solutions to collective action problems. The author develops a different account by viewing institutions as the outcome of political contestation and by analyzing conflict and institutional entrepreneurship among a wide array of actors. Using a comparative case study design, the analysis shows how these arguments explain the formation of social and environmental certification associations. Both theoretical approaches are needed, but strong versions of the market‐based approach overlook an important set of dynamics that the author calls the “political construction of market institutions.” The analysis shows how both problem solving in markets and ...

https://www.jstor.org/stable/10.1086/518871

Institutional Emergence in an Era of Globalization: The Rise of Transnational Private Regulation of Labor and Environmental Conditions1

Based on Whitley's “national business systems” (NBS) institutional framework, we theorize about and empirically investigate the impact of nation-level institutions on firms’ corporate social performance (CSP). Using a sample of firms from 42 countries spanning seven years, we construct an annual composite CSP index for each firm, based on social and environmental metrics. We find that the political system, followed by the labor and education system, and the cultural system are the most important NBS categories of institutions that impact CSP. Interestingly, the financial system appears to have a relatively less significant impact. We discuss implications for research, practice and policymaking.

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What drives corporate social performance? The role of nation-level institutions

This paper reviews the literature on corporate social performance (CSP) measurement and sets that literature into a theoretical context. Following a review of CSP theory development and the literature on relationships between CSP and corporate financial performance, Wood’s CSP model (Wood, D.J. (1991). Corporate social performance revisited. Academy of Management Review, 16, pp. 691‐718) is used as an organizing device to present and discuss studies that use particular measures of CSP. Conclusions emphasize the need for CSP scholars to refocus on stakeholders and society, and to incorporate relevant literatures from other scholarly domains. Corporate social performance (CSP) and its sister concepts – corporate social responsibility, corporate social responsiveness, corporate citizenship – have been present in management scholarship for about 45 years. Notwithstanding this longevity, the CSP domain has remained controversial, fluid, ambiguous and difficult to research. To a large extent, CSP has been equated with ‘doing good’, and the search has been on for a statistical relationship between CSP and financial performance (FP) so as to justify or delegitimize the normative calls for managers to pay attention to CSP. These two phenomena may be largely to blame for the lack of progress in CSP theory and measurement. It is possible, and I believe desirable, to take a different stance on CSP. Corporate social performance, as conceived in the Wood (1991) framework, is a set of descriptive categorizations of business activity, focusing on the impacts and outcomes for society, stakeholders and the firm itself. Types of relevant outcomes are determined by the firm’s linkages, both general and specific, as defined by the structural principles of corporate social responsibility (CSR). The production, monitoring, evaluation, compensation and rectification (or not) of these outcomes are defined by the processes of corporate social responsiveness – the boundary-spanning (or bridging) processes by which the firm connects itself to information, stakeholders and issues. All these elements can be measured and evaluated: impacts and outcomes; processes; and the specific guidance offered by structural principles. The aim of this paper is, first, to describe briefly the conceptual history of CSP and then to explain CSP as a set of structural categories that can be identified, described and measured (following Wood 1991 and modifications by Kang 1995; Swanson 1995, 1999; and Mitnick 1993, 1995, 2000). A ‘detour’ into CSP–FP research emphasizes how much attention has been paid to this aspect of the CSP domain and suggests that other research questions might now be more interesting. The paper then reviews the empirical literature in which some aspect of CSP is measured, showing how the measures themselves fit into an expanded structural CSP model. An additional result of this analysis will be to spotlight the aspects of CSP that have gone relatively (or completely) unexamined, or that have not yet been considered generally as indicators of CSP. Finally, the analysis will suggest some overarching conclusions about existing CSP research which suggest fruitful paths for future work.

Alice Tepper Marlin

Papers

Rating America's Corporate Conscience: A Provocative Guide To The Companies Behind The Products You Buy Every Day

Shopping for a better world : a quick and easy guide to socially responsible supermarket shopping