Co-Planar Stereotaxic Atlas of the Human Brain—3-Dimensional Proportional System: An Approach to Cerebral Imaging, J. Talairach, P. Tournoux. Georg Thieme Verlag, New York (1988), 122 pp., 130 figs. DM 268

Creative Cognition: Theory, Research, and Applications

It is increasingly acknowledged that creativity involves two phases: a generation phase and an evaluation phase. The two-fold model assumes a cyclic motion between the generation and the evaluation of ideas, as common or deviant ideas are rejected, and novel and appropriate ideas receive further attention and elaboration. Here we synthesize recent neuroimaging findings into an extended two-fold model, and emphasize the important role of the evaluation phase. The model aims to explain how different environmental processes, like expertise and enculturation, affect creativity. We further divide the evaluation phase into three sub stages: valuation, monitoring, and selection. We provide evidence for the model and suggest that creativity research would greatly benefit from incorporating the extended two-fold model into future research questions.

The two-fold model of creativity: the neural underpinnings of the generation and evaluation of creative ideas

Prior research has indicated that brain regions and networks that support semantic memory, top-down and bottom-up attention, and cognitive control are all involved in divergent creative thinking. Kernels of evidence suggest that neural processes supporting episodic memory—the retrieval of particular elements of prior experiences—may also be involved in divergent thinking, but such processes have typically been characterized as not very relevant for, or even a hindrance to, creative output. In the present study, we combine functional magnetic resonance imaging with an experimental manipulation to test formally, for the first time, episodic memory’s involvement in divergent thinking. Following a manipulation that facilitates detailed episodic retrieval, we observed greater neural activity in the hippocampus and stronger connectivity between a core brain network linked to episodic processing and a frontoparietal brain network linked to cognitive control during divergent thinking relative to an object association control task that requires little divergent thinking. Stronger coupling following the retrieval manipulation extended to a subsequent resting-state scan. Neural effects of the episodic manipulation were consistent with behavioral effects of enhanced idea production on divergent thinking but not object association. The results indicate that conceptual frameworks should accommodate the idea that episodic retrieval can function as a component process of creative idea generation, and highlight how the brain flexibly utilizes the retrieval of episodic details for tasks beyond simple remembering.

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Neural Mechanisms of Episodic Retrieval Support Divergent Creative Thinking.

The creative brain in the figural domain: Distinct patterns of EEG alpha power during idea generation and idea elaboration.

Human creative cognition is commonly described as a twofold cyclic process that involves an idea generation phase and an idea evaluation phase. Although the evaluation phase makes a crucial contribution to originality, its underlying mechanisms have not received sufficient research attention. Here, we suggest that the left inferior frontal gyrus (lIFG) plays a major role in the interplay between the evaluation and generation networks and that inhibiting this region's activity may have an effect on "releasing" the generation neural network, resulting in greater originality. To examine the neural networks that mediate the generation and evaluation of ideas, we conducted an fMRI experiment on a group of healthy human participants (Study 1), in which we compared an idea generation task to an idea evaluation task. We found that evaluating the originality of ideas is indeed associated with a relative increase in lIFG activation, as opposed to generating original ideas. We further showed that temporarily inhibiting the lIFG using continuous theta-burst stimulation (Study 2) results in less strict evaluation on the one hand and increased originality scores on the other. Our findings provide converging evidence from multiple methods to show that the lIFG participates in evaluating the originality of ideas.

Amitay Tauber

Papers

Participation of the left inferior frontal gyrus in human originality