How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

行銷硏究 : Marketing research

체험마케팅(Experiential Marketing)의 오해와 진실

Proximity and Innovation: A Critical Assessment

Information and Communication Technologies in Tourism

Purpose – The purpose of this paper is to examine the performance of five alternative measures of service quality in the high education sector – service quality (SERVQUAL), importance‐weighted SERVQUAL, service performance (SERVPERF), importance‐weighted SERVPERF, and higher education performance (HEdPERF).Design/methodology/approach – Data were collected by means of a structured questionnaire containing perception items enhanced from the SERVPERF and HEdPERF scales and expectation items from the SERVQUAL scale, modified to fit into the higher education (HE) sector. The first draft of the questionnaire was subject to a pilot testing through a focus group and an expert evaluation. Data were gathered from a sample of 360 students of a Portuguese University in Lisbon. Scales were compared in terms of unidimensionality, reliability, validity and explained variance.Findings – It can be concluded that SERVPERF and HEdPERF present the best measurement capability, but it is not possible to identify which one is t...

Comparing alternative instruments to measure service quality in higher education

Airbnb customer experience: Evidence of convergence across three countries

This paper aims to identify the main themes shared in online reviews by airline travellers, as well as which of these themes were linked with higher and lower value for money ratings.,The research used mixed content analyses (i.e. quantitative and qualitative) to examine 1,200 reviews of six airline companies shared by airline travellers in a social media platform.,The analyses revealed nine themes in descriptions of airline travel experiences. These are the core services during “flights”, “airport” operations, crew and ground “staff”, ticket “classes”, “seats”, inflight “services”, “entertainment”, overall experiences of “airlines” and post-purchase recommendations of with which companies to “fly”. Low value for money ratings are linked with the “airport” and “flights” themes.,The results offer useful insights into airline travellers’ overall experiences based on social media information and facilitate the identification of the main themes linked with different value for money ratings.

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Airline passengers' perceptions of service quality: themes in online reviews.

This study sought to identify the main themes of sensory experiences of Douro wineries shared online by tourists. Douro is a demarcated wine region famous for Port, which is on the United N...

Wine tourism: a multisensory experience

In recent decades, concern about the environment has been increasing. People are now more worried about their purchasing behaviour and the consequences their actions could have for the environment. Managers are becoming more committed to responding to individual needs and desires in a responsible way, taking into account possible environmental damage. Previous studies concentrated more on explaining this phenomenon through demographic variables, but the trend now is to explain this through psychographic and environmental variables, which have already been shown to be the most significant. This study sought to establish the relationship between activists and ecologically conscious consumer behaviour (ECCB) by analysing the profile of green consumers (i.e. demographic and psychographic variables). To reach this objective, an online survey was conducted. The empirical findings lead to the conclusion that activism is the strongest predictor of ECCB. This article is protected by copyright. All rights reserved.

Ana Brochado

Papers

Comparing alternative instruments to measure service quality in higher education

Airbnb customer experience: Evidence of convergence across three countries

Airline passengers' perceptions of service quality: themes in online reviews.

Wine tourism: a multisensory experience

The ecological conscious consumer behavior: Are the activists different?