Showing papers by "Andreas M. Kaplan published in 2007"

TL;DR: In this paper, a customer valuation model based on a combination of first-order Markov chain modeling and CART (classification and regression tree) is presented for the German retail banking industry.

TL;DR: In this paper, the authors investigated the influence of a customer's base category consumption frequency and need satisfaction on the decision to adopt a mass-customized product within this base category and found that the more frequently a subject consumes products out of the base category or the more satisfied his or her needs are due to this consumption, the higher the behavioral intention to adopt an individualized printed newspaper.