Purpose: The aim of this article is on profound systematic analysis of functional syntax theory and exploring the second level syntactic compression in the Russian language. Design/Methodology/Approach: To realize the objectives of this investigation, it seems necessary: first, to reveal the spectrum of syntactic structures; second, to determine the ways of representing the process meaning in minimized predicative structures; third, to describe the multilevel system of the means updating the propositive semantics and functionalsemantic categorie in the Russian syntax. Findings: It was proved that the concrete noun as a result of the second level compression can act as a carrier of procedural semantics and secondary predication in a simple sentence. The authors identified the main types of structures with concrete nouns, expressing propositive semantics at second-level compression process, defined methods and means of representing the procedural meaning in the analyzed structures and established a link between second-level syntactic compression and the speaker's cognitions. Practical Implications: The results may be implemented into the practice of teaching the theory of language, general and comparative linguistics. The materials and conclusions of the research contribute to the efficiency of oral and written communication. Originality/Value: The main contribution of this study is to shift the emphasis from the study of the phenomenon of compression at the level of transformation of complex sentences into synonymous simple ones, to the analysis of the second level syntactic compression and accumulation of a noun with a specific semantics of procedural meaning.

/pdf/syntactic-compression-in-the-modern-russian-language-5430mgvifc.pdf

Syntactic Compression in the Modern Russian Language

Modern Russian language: Lexicology. Phraseology

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. 
The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

/pdf/secondary-nominal-predication-in-non-elementary-simple-1o0lb79dkw.pdf

Andrey Panteleev

Papers

Secondary Nominal Predication in Non-elementary Simple Sentence