Anna Watson

TL;DR: In this paper, a survey-based study of 761 franchisees from four countries, United States, the United Kingdom, France and Spain, examined how a franchisee's entrepreneurial personality was expressed.

TL;DR: This article examined the role of national culture on the entrepreneurial orientation (EO) rhetoric contained within franchisee recruitment promotional materials, where EO rhetoric is defined as the strategic use of words in organizational narratives to convey the risk taking, innovativeness, proactiveness, autonomy and competitive aggressiveness of the firm.

TL;DR: In this article, the role of body size on female consumers' fashion brand image perceptions was investigated through an intercept survey of German female consumers, where respondents were exposed to one of the four images, and asked questions pertaining to their brand image perception.

TL;DR: In this paper, the authors examined how well the concept is understood, how it is perceived and the policy implications of franchising in the UK and concluded that, if franchising is to continue to grow and to achieve its potential for the creation of self-employment and the growth of small firms, public awareness needs to be raised and the image of the sector improved.

TL;DR: In this article, the authors explore how the power of salient stakeholders involved in the green waste management of franchise chains can impact the ability of the chains to change their green practices, based on interview data from 19 franchisors and their head office staff operating in the fast-food sector in France where franchise chains have been named and shamed as continuing to ignore waste management regulation.