Showing papers by "Aric Rindfleisch published in 2009"
TL;DR: In this article, a consumer-centric view of multichannel, multimedia retailing and identifying a number of important dimensions of this environment is presented. But, this approach could be applied via specific examples involving consumer memory, product assortment, and information acquisition.
Abstract: Over the past decade, multichannel, multimedia retailing environments have grown in variety, scope, and sophistication. However, research regarding the implications of this trend for consumer behavior is rather scarce. We seek to address this need by providing a comprehensive yet flexible approach for formulating promising consumer behavior-related research questions based in multichannel, multimedia retailing environments. This approach adopts a consumer-centric view of multichannel, multimedia retailing and identifies a number of important dimensions of this environment. We then illustrate how this approach could be applied via specific examples involving consumer memory, product assortment, and information acquisition. We conclude by considering the managerial implications of our proposed approach.
243 citations
TL;DR: In this article, the authors develop and test a conceptual framework based on e-commerce for sharing of strategic information with suppliers, which is an important but under-researched issue within the marketing discipline.
Abstract: Distributor sharing of strategic information with suppliers is an important but underresearched issue within the marketing discipline. The authors develop and test a conceptual framework based on e...
136 citations