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Badrul Hisham
Researcher at Universiti Teknologi MARA
Publications - 1
Citations - 316
Badrul Hisham is an academic researcher from Universiti Teknologi MARA. The author has contributed to research in topics: Consumer behaviour & Religiosity. The author has an hindex of 1, co-authored 1 publications receiving 272 citations.
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Is religiosity an important determinant on Muslim consumer behaviour in Malaysia
TL;DR: In this paper, the authors examined the effect of religiosity on Muslim consumer behavior and on purchasing decision and found that religious Muslims in Shah Alam and Bangi area consider Islam as their source of reference and they spend moderately, as commanded by Allah in the Quran.